Dear Klaus,
Yes, I am fully aware of the etymological meaning and the long history of design. That is why I said 'contemporary history' - so I can keep the story short :)
I understand the points that you are making and I just want to clarify that I am not proposing that everyone should drop whatever they are doing and start using evidence-based design. There are many other ways that people can study and practice design and it's great to have such diversity. There are many times when we all learn from each other, simply because we do have different perspectives to offer. And, for the record, I am not only interested in evidence-based design. I also do lots of work in the field of material and consumer culture. For example, I have another book - 'Consumer Culture: Selected Essays' coming out in March (published by Intellect Books and the University of Chicago Press). All of the work that I do in this area is purely theoretical and it's a more of a social criticism than anything else. So, do have broad interests and I do like to keep an open mind.
My point about evidence-based design was same like Don's - there are particular projects that call for this type of approach.
Gjoko
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