The ratio for the NHM is about 2:1 for online and physical visitors over autumn 2012 to autumn 2013, and the ratio has grown a bit since then.
Obviously looking to increase both but would expect online to have much more potential to increase more rapidly.
Ivan
Ivan Teage | Digital Development Manager, ICT
Natural History Museum, Cromwell Road, London SW7 5BD
t: +44 (0)20 7942 5821 | m: 07717693038 | e: [log in to unmask]
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