We're on a bit of a different path at the Horniman.
When I started in 10/11, we were approx 1:3 (web: physical). In 11/12, that closed to 1:1.7 (web: physical) and further closed in 12/13 to 1:1.6.
In 13/14 so far, we're almost on an even 1:1 between web and physical. (Our physical visits have increased, but our web visits have more than doubled over the past few years.)
FYI: Our physical visits are a combination of visits to the museum and the gardens.
Pretty sure all this data is available publicly, so feel free to use as you wish.
For completion, our biggest spikes come from a combination of PR (live-blogging the move a one-ton walrus, for instance) or when we get featured on other websites (like the time we randomly appeared on Yahoo Mexico's homepage).
Adrian
--
Adrian Murphy
Digital Media Manager
Horniman Museum and Gardens
Dir: 020 8291 8724
email: [log in to unmask]
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Andrew Lewis
Sent: 06 January 2014 08:51
To: [log in to unmask]
Subject: Re: [MCG] web visits/footfall
ours is typically between 5:1 and 6:1 (web:physical respectively) spikes in physical visits tend to be about exhibitions and these gain spikes in web traffic, but the spikes follow marketing activity as one might expect (and hope!) so the web visit traffic and the physical visit traffic may not be directly at the same, but over an exhibition and its campaign generally reflect the popularity of an exhibition.
Andrew
Andrew Lewis
Digital Content Delivery Manager
Digital Media department
Victoria and Albert Museum
South Kensington
London SW7 2RL
020 7942 2373
[log in to unmask]
Digital Media blog: www.vam.ac.uk/digital http://linkd.in/andrewlewis @rosemarybeetle ( https://twitter.com/rosemarybeetle )
>>> MCG automatic digest system <[log in to unmask]> 04/01/2014
00:03 >>>
There are 3 messages totaling 228 lines in this issue.
Topics of the day:
1. Help: web visits/footfall (2)
2. Job opportunity: Digital Engagement and Communications Manager
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Date: Fri, 3 Jan 2014 11:43:06 +0000
From: "Birchall, Danny" <[log in to unmask]>
Subject: Help: web visits/footfall
A very happy new year to all MCGers and a first favour-request of
2014...
I'm currently looking at the relationship between physical visitors to
our building and our online visitors (numerically in the first place)
and trying to get a sense of whether the relationship between the two
(roughly 2:1 web:irl) and trends (higher online visitor figures follow
the peaks & troughs of physical visits driven by temporary exhibitions)
is typical of other museums and cultural venues.
So I wonder whether any of you might be able to share with me two
related pieces of information:
* The number of GA-measured web visits for a year-long period as
close to the year 1 Oct 2012 - 30 Sep 2013 as possible
* The number of physical visits to your venue(s) for the same time
period
This is in reasonable confidence: the data will be shared internally
with a small number of senior colleagues; please reply off-list & I
won't summarise for the list.
If I'm being thick & there there's a forum where anything like this is
shared, please do slap my wrist and point me there. I've looked at
Museum Analytics
(www.museum-analytics.org<http://www.museum-analytics.org>) but
the data there seems to be a couple of years out of date
Thanks in advance for your kind and generous help.
Danny
Danny Birchall
Digital Manager, Wellcome Collection
Wellcome Trust
Gibbs Building
215 Euston Road, London NW1 2BE, UK
Tele: +44 (0) 207 611 8894
email: [log in to unmask]
www.wellcomecollection.org
www.twitter.com/explorewellcome
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------------------------------
Date: Fri, 3 Jan 2014 12:18:15 +0000
From: Helen Raggett <[log in to unmask]>
Subject: Job opportunity: Digital Engagement and Communications
Manager
Digital Engagement and Communications Manager
Salary £26,502 - £30,201 per annum
Museums Galleries Scotland is looking for an experienced communications
professional to lead on the development and implementation of its
digital engagement strategy and manage its digital communications.
This role has responsibility for managing MGS’s digital presence
through its websites and other digital channels, for related content
development, and for the curation, population and monitoring of social
media platforms. It also leads on maximising digital engagement and
digital communications development opportunities and capability for the
museum sector in Scotland to support the delivery of the National
Strategy.
The successful candidate will have excellent communications knowledge,
skills and experience, ideally in the museums/heritage sector, with a
strong track record in digital engagement and developing, managing and
delivering digital communications. S/He will have excellent strategic
and working knowledge of the digital landscape and be familiar with the
use of evolving digital platforms, as well as having outstanding
relationship and project management skills and being a highly effective
communicator.
MGS works with Scotland’s museums and galleries to create ambitious,
dynamic and sustainable enterprises: connecting people, places and
collections; inspiring, delighting and creating public value.
Closing date: Monday 13 January 2014, 12.00 noon
Interviews are likely to take place between 22 and 31 January 2014
Please visit
http://www.museumsgalleriesscotland.org.uk/about-us/jobs-and-opportunities/jobs/
to download an application pack. CVs will not be accepted.
Museums Galleries Scotland is a company limited by guarantee registered
in Scotland (No. 74264) and a charity registered in Scotland (No.
SC015593)
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Date: Fri, 3 Jan 2014 14:46:51 +0000
From: James Morley <[log in to unmask]>
Subject: Re: Help: web visits/footfall
Hi Danny, Happy New Year to you too.
I'd be happy to give you Kew's ... if I was still there! We did do
some
similar analysis but there were just so many variables at play,
especially
as an outdoor attarction the weather, but also school holidays, news
stories, festivals etc. So I suspect to get any real value in this
you'd
have to consider the granularity of the data, particularly with respect
to
timeframe (daily stats, and day of week) and potentially drill down
into
specific areas of the respective sites.
In terms of a place where this might already exist, the one thing that
springs to mind is Association of Leading Visitor Attractions (ALVA) -
http://www.alva.org.uk - but they exist to share benchmarking data
amongst
their members so I think you'd have to join I'm afraid.
Cheers
James
---
James Morley
www.jamesmorley.net / @jamesinealing
www.whatsthatpicture.com / @PhotosOfThePast
www.apennypermile.com / @APennyPerMile
<http://www.apennypermile.com>
On Fri, Jan 3, 2014 at 11:43 AM, Birchall, Danny
<[log in to unmask]>wrote:
> A very happy new year to all MCGers and a first favour-request of
2014...
>
> I'm currently looking at the relationship between physical visitors
to our
> building and our online visitors (numerically in the first place)
and
> trying to get a sense of whether the relationship between the two
(roughly
> 2:1 web:irl) and trends (higher online visitor figures follow the
peaks &
> troughs of physical visits driven by temporary exhibitions) is
typical of
> other museums and cultural venues.
>
> So I wonder whether any of you might be able to share with me two
related
> pieces of information:
>
> * The number of GA-measured web visits for a year-long period as
close
> to the year 1 Oct 2012 - 30 Sep 2013 as possible
> * The number of physical visits to your venue(s) for the same
time
> period
>
> This is in reasonable confidence: the data will be shared internally
with
> a small number of senior colleagues; please reply off-list & I won't
> summarise for the list.
>
> If I'm being thick & there there's a forum where anything like this
is
> shared, please do slap my wrist and point me there. I've looked at
Museum
> Analytics (www.museum-analytics.org<http://www.museum-analytics.org>)
but
> the data there seems to be a couple of years out of date
>
> Thanks in advance for your kind and generous help.
>
> Danny
>
>
> Danny Birchall
> Digital Manager, Wellcome Collection
> Wellcome Trust
> Gibbs Building
> 215 Euston Road, London NW1 2BE, UK
> Tele: +44 (0) 207 611 8894
> email: [log in to unmask]
> www.wellcomecollection.org
> www.twitter.com/explorewellcome
>
>
> This message has been scanned for viruses by Websense Hosted Email
> Security - www.websense.com
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
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