Hi Janine,
I thought a web design and developer's view on this might be of help.
We've been on the receiving end of this kind of brief and one of our
long standing clients is the art gallery Compton Verney for whom we have
developed a number of education focused websites.
(www.comptnverney.com/52views)
As with all website design and development projects, however apparently
complex, there really are only two questions you need to focus on as you
formulate your ideas and requirements.
1. Who do we wish to attract?
2. What do we want them to do?
We call the answers to this the "Desired User Outcomes". They must
satisfy a users' need or desire and contribute measurably to one of your
marketing or communications objectives.
I guess the key consideration is whether the website should play an
active role in the education process (elearning) or support - or simply
refer to - education initiatives offline. Show or Tell?
If you wish, I can provide a list of the questions we ask in
circumstances such as this when a brief hasn't yet been written.
On a wider point, bear in mind that any agency's response to a brief in
a competitive situation is designed primarily to win the business, not
necessarily to provide the best advice. The more detail you can provide
in your brief the easier it will be to compare like with like.
I hope this is of some help.
Mark
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Mark Walmsley (Creative Director)
The Escape Committee
web | consulting | design
www.escapecommittee.com
Email: [log in to unmask]
Tel: 01737 768 127
Mobile: 07947 793 554
Join my professional LinkedIn network
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Janine Marriott wrote:
> Does anyone have any advice on writing a brief for the education section
> of a website or any advice in general about do/don'ts and pitfalls of
> education sections on website?
> many thanks
> Janine
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