Hello
I'm wondering if anyone out there shares my situation, which is that our
Education team is part of, and led by, the Marketing department. Is this
very unusual in a public cultural organisation or is it increasingly the
picture? This has advantages in that we have good marketing support and we
are encouraged to be quite business-like in our planning. The disadvantages
are more nebulous, like the way it affects our internal and external
profile, the subtle changes to definitions of terms and the way we are seen
by Marketing to be very ambitious in delivering an enormous programme for a
wide audience rather than targeting right down.
I'm interested to know what others think the differences are between
Education and Audience Development, and between Audience Development and
Marketing.
Do reply off list for a sympathetic ear if you wish!
Best wishes
Bridget McKenzie
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