Would you like to produce a newsletter that your target audience really want
to read? Then why not attend:
Producing and editing a newsletter
A one day Library Association workshop on 21 March, in London
Newsletters are an invaluable tool when it comes to spreading the word about
library and information services, marketing an organisation and raising the
profile of an organisation to name just a few....
Benefits from attending?
The workshop will provide participants with the opportunity to both evaluate
their current newsletter and discover new approaches giving participants
practical ideas they can put into effect immediately...... so that their
readers will look forward to reading their newsletter and want to read it
from start to finish.
By the end of the event participants will have:
* discovered what makes a successful newsletter
* examined how to produce a newsletter that is appropriate and
appealing to their target audience
* considered the image and identity of their newsletter
* identified how to acquire, analyse and prioritise the content of
their newsletter
* discovered how to write or recognise interesting and exciting
features
* learnt how their newsletter can help meet their organisational
objectives
* used design to enhance the impact of their newsletter and encourage
reading
Who will benefit form attending?
The day is aimed at anyone involved in producing a newsletter or similar
publication.
Comments from previous participants:
"An excellent workshop which couldn't possibly be improved"
"An extremely well delivered, interesting and relevant workshop"
"The handouts were excellent and served as a useful reference tool back in
the workplace"
Programme
9.00 Coffee and registration
9.30 Welcome and introductions
9.40 A newsletter that appeals to your audience
Analysing your audience, reader research, establishing an
identity to your newsletter that is appealing and appropriate
11.00 Coffee
11.15 Content:1
Headline types and body copy types, writing tips, editorial
survival skills
12.30 Lunch
1.30 Content:2
Acquiring, analysing and prioritising content, leads and
writing interesting articles, getting good writes (without paying), closing
articles
3.00 Tea
3.15 Design features
Graphic emphasis devices, captions and photographs, desk top
publishing
4.15 The role of the newsletter
Marketing, fundraising, awareness and
more...
4.45 A word about printing
5.00 Close
Workshop leader:
Chris Wells, Gracewell Consultants.
Places are limited to: 25
Fees
Personal members £125 plus VAT (£21.87) £146.87
Institutional members £151 plus VAT (£26.42) £177.42
Non members £175 plus VAT (£30.62) £205.62
Students/Unwaged members £25 plus VAT (£4.37) £29.37
How to book
To make a confirmed booking simply complete the booking form below and
return it by fax to Professional Development on 020 7255 0561.
Alternatively, to provisionally book a place please call us on 020 7255
0560, textphone 020 7255 0505, or email [log in to unmask]
bookingform
I would like to confirm a place on the following
Workshop: (this constitutes a confirmed booking)
Title of event:
___________________________ Date: ___/___/___
Surname: ____________________________________
First name: __________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Tel___________________ Fax: __________________
Email: ______________________________________
Are you a LA Member? YES __ NO __
Personal __ Institutional __ Student __ Unwaged __
N.B. If you are a Personal Member, but your employer is
paying, they will still be charged at Personal Member rate.
LA membership no: __________________________
Dietary/special requirements (sensory or physical)
___________________________________________
Payment of fee
EITHER:
__ Please invoice. Please give name and address
if different from above:
____________________________________________________
____________________________________________________
(Payment is required within 30 days of invoice)
__ I enclose a cheque for: £_______________
(payable to The Library Association)
__ Please tick if a receipt is required
OR
__ Please debit by credit card for: £_________
Card no: __________________________________
Expiry date: _________________________________
Signature: ___________________________________
Name of cardholder:_______________________
Cancellation of a confirmed booking on the day will incur the full fee, or
if received 7 working days prior to the event, 50% of the fee will be due.
Please return to:
Professional Development, LA Enterprises, The Library Association, 7
Ridgmount Street, London, WC1E 7AE
or fax us on 020 7255 0561.
The Library Association keeps any personal information you supply for the
purpose for which you have provided it. It is not passed to other
organisations unless this is made explicit when you supply it or is a legal
requirement. However the Association may from time to time wish to give you
information about other services or products it provides.
Registered Charity no. 313014
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