Hi All,
I want your opinion on something: evidence and research if you have it.
I have just read:
https://www.mckinsey.com/~/media/McKinsey/Business Functions/McKinsey Design/Our insights/The business value of design/The-business-value-of-design-vF.ashx
What struck me most of all was that this is a catch up that is about 30 years out of date.
The 30 years resonated with me because when we began CRI in 1985, we could see the need for CRI in the fact that most private and public organisations we consulted in our feasibility study for setting up CRI were using methods and modes of thought in solving communication problems that were about 30 years out of date. We saw our role, in part, as narrowing that gap.
Bruce Archer, at a conference at Coventry University in 2000 on Collaborative Design, said that he saw a 30 year gap the between design research and thinking on the one hand and design practice on the other hand.
More recently Nigel Cross wrote:
It seems that it takes a generation, at least twenty-five years, maybe thirty years or more, for the things that perhaps seemed ‘ivory tower’ research projects and ideas to become embedded in practice.
Nigel Cross (2018) Developing design as a discipline, Journal of EngineeringDesign, 29:12, 691-708, DOI: 10.1080/09544828.2018.1537481
Are we always doomed to this time lag?
David
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