Hello Carlos,
*How do you assess if you are attuned to the desires, aspirations and
emotions of people? *
Isn't that the 10 million dollar question indeed?
Desires, aspirations and emotions are remarkably difficult to access,
sometimes even our own, let alone other's.
I would add that, occasionally, isn't the designer's job to take a chance
on something that has yet to be dreamed of? (such as an auto-mobile, an
iPhone, or a pencil).
--
*João Ferreira*
00351 967089437
0031 0619808750
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