Dear all,
 
I would like to inform you that the Volume 1, Issue 2 of the Journal of Design, Business & Society is now published. In this issue we have published an editorial written by our Associate Editor, Cara Wrigley and five articles that examine the role of design in business and society from a professional perspective. 
 
The first article examines “sensemaking” in design as a capability for organisational and strategic change within a case study conducted on Zodiac Aerospace. Zodiac is a world leader in aerospace equipment and systems for commercial, regional and business aircraft, as well as helicopters and space applications. This article is written by Julia Debacker, Jürgen Tange, and Christine de Lille of Delft University of Technology. Debacker is a PhD researcher in Service Design for aviation, while both Tange and de Lille’s main areas of research include the design of services, user-centered design, and how this impacts organisations.
 
Following this we have an article by Gabriella Spinelli from Brunel University London, which considers innovation from the user’s perspective – specifically for elderly consumers, in order to enhance technology-based products. The user studies for this paper have been conducted in London and Tokyo. Spinelli’s experience is in designing interaction, technologies and communication from a user perspective. Her research interests have attracted funding from the Engineering and Physical Sciences Research Council, the National Police Improvements Agency, the Technology Strategy Board, and the DAIWA Foundation.
 
Our third article is by Nico Florian Klenner and Lasse Hartz-Olsson of Copenhagen Business School and Brett Capron of CobaltNiche Design. The study examines how design can be employed to create a competitive advantage for start-ups in seeking external funding. It shows how competitive advantage might be realised, and proposes a model that explains how the fundraising process leading to an investment decision might be influenced by design. Both Klenner and Hartz-Olsson’s research sits at the intersection between business and design and Capron is an experienced product designer with an Industrial Design and Mechanical Engineering background.
 
The forth article investigates and articulates the role of mindset within design thinking and capability and practice. The paper is based on studies conducted through a doctoral research program, but is framed around the practices of the strategic design consultancy Huddle. It is co-written by Zaana Howard and Melis Senova of Huddle, and Gavin Melles of Swinburne University of Technology. Howard’s recently-completed PhD focused on design thinking in practice and the development of design thinking capability within organisations. Senova’s areas of expertise include service strategy and strategic service design. Melles is Senior Lecturer in Swinburne’s School of Design, with grants in the areas of design education, design thinking and sustainability.
 
Lastly, our fifth article from Piia Rytilahti, Simo Rontti, and Satu Miettinen from the University of Lapland focuses on service design integration within business development. This research proposes an iterative action research framework for developing the Finnish digital business ecosystem with the use of service design thinking and tools applied to six Finnish case studies. Rytilahti’s design research focuses on regional research and development projects. Rontti’s work as a project manager and university lecturer incorporates a research focus on service design methodologies and environments. As a professor at the University of Lapland, Miettinen’s research interests are in the areas of social and public service development as well as digital service development.
 
We believe these five articles to be insightful, positively-impacting examples of a new, hybrid research area, and trust that the readers of this second issue of the Journal of Design, Business and Society will find them as exciting and inspiring as we do.
 
The link to the Volume 1, Issue 2 is here: http://www.intellectbooks.co.uk/journals/view-issue,id=2934/. 
 
Best regards,
Gjoko
----
Dr Gjoko Muratovski PhD, MDes, BA(Des), GradDip(Des), FDINZ 
 
Senior Manager: School of Art & Design 
Board Member: Faculty of Design & Creative Technologies 
Head of Department: Communication Design 
Director: DESIS Lab 
 
Auckland University of Technology
School of Art & Design
Faculty of Design & Creative Technologies
WE521 / 27 St Paul Street
Auckland, New Zealand, 1010
Tel: +64 9 921 9999 #8644
Mob: +64 223 955 964
Email: [log in to unmask]
 
Chairman: Design for Business (Melbourne International Design Week)
Area Chairman: Business and Design (PCA Australia & New Zealand)
Editor-in-Chief: Journal of Design, Business & Society (Intellect Journals)
Associate Editor: 设计 She Ji. The Journal of Design, Economics & Innovation (Elsevier)
Guest Associate Professor: Design & Innovation (Tongji University)


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