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PHD-DESIGN  December 2012

PHD-DESIGN December 2012

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Subject:

Re: Design maxims

From:

Alfredo Gutiérrez Borrero <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Mon, 3 Dec 2012 12:54:07 -0500

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (105 lines)

Dear and well respected Terry:

Beforehand I apologize for my poor expression in English

Perhaps  I will publish later which ones of the maxims were useful and
meaningful (but just to me as humble design researcher apprentice), anyway
who am I to diagnose and classify the potential utility for all the
"virtual respondents" to my calling for dialogue on my query  about the
maxims?).

I promise to you do the exercise that you propose for me to do, but I hope
you and other participants in this mail thread can do it as well. My
classification just will give account of my POV, and I think we need to
coordinate several points of view, to make this exercise from common
benefit.

In fact, as I answered to Gunnar, some days ago, thinking after
Krippendorff ideas

My concern here is about the use of special design maxims and the way they
are enacted by individual design thinkers (or particular design
researchers) in specific circumstances: a systematic inquiry into how
particular people (the PHD-Design list members) attribute meanings to
artifacts (even conceptual ones, in this case design maxims) and interact
with them accordingly (what their experiences or preferences are in using
them).

I think that about this I have no precise answer, yet.

Perhaps you can enlighten us on this?

Anyway if I become the sole judge of the exercise

I will be falling myself in a grand self-deception, which is correlated
well with the myth that theorists can remain outside the language they use,
explain a world as inhabited by people who lack linguistic intelligence of
their own, and take a “God’s Eye view” (Putnam, 1981)

(cf, Krippendorff, K., "The Otherness that Theory Creates" in Krippendorf,
K., & Bermejo, F. (2009).* On communicating: Otherness, meaning, and
information*. New York, NY: Routledge. pp. 101-112, specifically p. 107.

I  also apply  this time the concept of Situated Knowledges, or in Donna
Haraway's words  (please see Chapter Nine Situated Knowledges: "The Science
Question in Feminism and the Privilege of Partial Perspective", in Haraway,
D. J. (1991). *Simians, cyborgs, and women: The reinvention of nature*. New
York: Routledge. pp. 183-202):

"Vision in this technological feast becomes unregulated gluttony; all
perspective gives way to infinitely mobile vision, which no longer seems
just mythically about the god-trick of seeing everything from nowhere, but
to have put the myth into ordinary practice" (p. 189).

Or

Relativism and totalization are both 'god-tricks' promising vision from
everywhere and nowhere equally and fully, common myths in rhetorics
surrounding Science. But it is precisely in the politics and epistemology
of partial perspectives that the possibility of sustained, rational,
objective enquiry rests (p. 191).


I wonder here which ones can be the maxims (if there are any) by means of
which, we can realize about the political positions, or value laden ones,
of the researchers on this list. We need, I think, at least some examples
about the possible uses of maxims as maybe guidelines in our actions as
design researchers,

By the way, off line, Klaus Krippendorff seems to me share your
preoccupations, he wrote me this morning:

"I was surprised though, that most of the responses were generalized maxims
for everyday life not specifically related to design. I wonder what this
says about the design profession"

This I relate with your idea:

*Wondering what proportion of the maxims that people sent you were hard
line useful for designers and design researchers *- as distinct from being
entertaining, making designers feel good, illuminating, being 'meaningful'
etc?

Like you and Klaus, also intrigues me the part I've highlighted in your
message

What if we all together take ourselves some time to elaborate a little more
on the subject?

sorry for the long post but I cannot resist to do it.

Cheers,
*
Alfredo Gutierrez Borrero*
Associate Professor
Industrial Design Program
Universidad Jorge Tadeo Lozano
Bogota, Colombia


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