Dear Gemmers,
If your organisation is not reaching out to the users and visitors it wants
to attract there are very practical steps you can take to improve things. A
day's training with Creating Capacity on marketing, visitor research and /
or brand will get you on the right track. So on the bidding list at the
moment we have an effective range of marketing workshops:
* Strategic Marketing (http://bit.ly/CC_StratMar) is a practical approach to
reaching visitors and users. It will give you tools to ensure people try out
your organisation's offer - and keep coming back.
* Qualitative Research (http://bit.ly/CC_QualRes) is a guide to techniques
that work, giving you clear ways of understanding the people that use your
service, so that you can continue to meet their needs and those of your
organisation
* Understanding Online Audiences: Gathering meaningful information
(http://bit.ly/CC_UnderstandingOnline) will get you up to speed on using
online tools for greater audience engagement
* Visitor and user data: How to collect and use it
(http://bit.ly/CC_VisitorUserData)- you'll leave the session knowing that
you can collect valuable data on your visitors and users, and use it
effectively rather than leaving it on the shelf gathering dust
* Managing your brand: This course is a zip through brand development so
that you can articulate the heart of your organisation to users,
stakeholders, funders and partners - it will make a measurable difference to
your marketing, fundraising and much else besides.
For each of these courses you will be given the opportunity of testing low
cost / high impact solutions and leave with an action plan for developing
your organisation's marketing.
Don't forget we still have places available on How to Manage People
(http://bit.ly/CC_ManagePeople) where you can learn key management skills
such as working with change and motivating staff. You'll learn why
understanding working styles and personalities helps you to be the best
manager you can be. If you know this is the course for you, you can book
here: http://bit.ly/CCHTMP_book - the current session is being held on 11
October at St Stephen's House, Pimlico, London.
We look forward to seeing you soon at Creating Capacity. More information
available from www.creatingcapacity.org.
All good wishes,
Henrietta and Anita
Creating Capacity
Training inspired by you
T: 07985 659425 (bookings)
Email: [log in to unmask]
Web: www.creatingcapacity.org
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