Simon Sadler sent out a job announcement for UC Davis (California).
I've been advising another UC campus on design, but i didn't realize
Davis had a design department so i thought i would check out their web
page.
http://design.ucdavis.edu/index.html
Font Size: Font size. Font size. (Gee, you mean soe one is supposed
to read the words? Nah.)
Wow: believe it or not Davis teaches communication design, but you
would never guess it from their website.
why do graphics and communication designers love tiny, tiny type?
Especially communication designers, who one would have thought would
like their stuff to communicate. I have never seen such small type on
a website for the main message.
There is one good side. Most graphical designers love to use gray
letters on a gray background, with small font. At least here we have
black on white. (Oh, another good side: maybe this can be my next
column for core77.)
Moral: Never send anyone to study at UC Davis. That design department
doesn't get it.
Don
Don Norman
Nielsen Norman Group
KAIST (Daejeon, S. Korea), IDEO Fellow
(UC San Diego, emeritus)
[log in to unmask] www.jnd.org http://www.core77.com/blog/columns/
Latest book: "Living with Complexity"
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