Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is booking up
fast:
Web 2.0: Online communities and social media
Thursday 14 July 2011, London
Delegate comments:
'Great to be able to access wiki & presentations after course has
ended. Very approachable course tutors. Good location and
refreshments.'
Laura Longworth, Channel View Publications
'An extremely interesting mix of the basics combined with real life
application in a publishing content and a look towards the future.
Incredibly knowledgeable tutors providing a comprehensive overview of
today's web. I feel fully up to date now and got some new ideas of the
same time.'
Marius Muller, The Royal College of Surgeons of England
'I really feel that I've been put in the picture about Web 2.0 and have
plenty of resources to find out more now. I don't have an android
device or iPhone so it was really useful to know more about them and I
will get one now. Very friendly presentable tutors.'
Susan Molony, Royal College of Obstetricians and Gynaecologists
'Started me thinking about how we can advertise using social media to
reach new publishing clients. Excellent to have all material accessible
at the desk in online format.'
Cathy Bloye, Turpin Distribution
'Course material - Excellent! It was great to have all the information
immediately accessible online and certainly an appropriate medium for
the course ... The instructors did really well to cover a great range of
topics in an interesting and informative manner.... I had a really
enjoyable day and learnt a great deal about the technologies and tools
available that can be applied to a journal publishing environment. Many
Thanks!'
R. Walton, PLoS
The course will be held in a fully equipped training room with a
workstation for each participant.
Overview:
Web 2.0 principles and practices can allow publishers of all sizes to
communicate and engage effectively with customers and communities in
ways radically different from traditional marketing relationships,
resulting in true two-way communication. This practical course will
clear away any perceptions that Web 2.0 is a mix of confusing jargon and
technology, and demonstrate how Web 2.0 thinking and tool use can help
publishers to become more successful.
Programme:
• An overview of what tools are out there, what they enable, and what
some organisations have already achieved in utilising them
• Practical sessions to illustrate how simply the technologies can be
implemented
• How the tools can then be used for group and specialist community
communications
• An understanding of the issues and implications of the Web 2.0 world
Learning Objectives - by the end of the course delegates will be able
to:
Understand what tools are available and what they can do in terms of
reaching communities and receiving individual feedback from existing and
potential customers; have a practical sense of how to build and utilise
such technologies; understand what people are searching for and see how
Web 2.0 can deliver it.
Who should attend:
This course is suitable for non-technical staff who have responsibility
for communicating with customers in their widest sense (buyers,
potential buyers, readers, authors and referees), building communities,
or driving business developments within their organisation (e.g.
marketing staff, publishers, editors, product managers and business
development staff).
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=335233
Other 2011 Courses:
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916
Taking eBooks to Market:
http://www.alpsp.org/ngen_public/article.asp?aid=334940
Introduction to Journals Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=335194
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
Normal working hours: Tuesday - Thursday: 0900 - 1400
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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