Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is booking up
fast:
Licensing your Content
Wednesday 6 July 2011, London
Delegate comments:
'Excellent speakers, relaxed atmosphere, easy to question.'
Sarah Nash, Science Reviews 2000
'Very useful course and fantastic supplementary information.'
J. Mortimer, Policy Press
'Knowledgeable tutors, well paced presentation, never dragged. Would
recommend to anyone working on licensing digital content.'
M. Stalker - IChemE
Overview:
Licensing content has rapidly become a key component of the academic
publishing environment but why is this needed and what are the
practicalities? What are the key issues to be aware of and consider when
negotiating a licence? This course will outline the development of
licensing on various platforms including print, online, audio, video and
mobile applications and demonstrate how it relates in reality to the
growing range of licence arrangements that are now available for all
content - books (including ebooks), journals and databases.
Programme:
• Overview of licensing structures
• Types of licences and agreements whether direct with customers or
through a third party
• Key issues with aggregators, national libraries and RRO's
• Entering into appropriate licences (including model licences) directly
with the customer
• 'Must-have' clauses for the publisher and why you need them
• Clauses the customer wants to see and issues arising
• Ways to enter into licences
• Current issues and trends with licensing including Google, new
technologies, ebooks and open access
• DRM and protecting and enforcing your rights in the online environment
Learning objectives - by the end of the course delegates will be able
to:
Understand the types of agreements used to licence content and why
certain clauses are included for the publisher and customer. They will
also gain an understanding of current legal issues affecting online
content and the implications for publishers.
Who should attend:
Delegates should have a grasp of the copyright and legal framework (such
as provided by the ALPSP Understanding Copyright course). This course is
aimed primarily at delegates working with licensing products to
customers directly or via a third party. It will therefore be suitable
across contracts, rights & licensing, sales & marketing and library
liaison functions.
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=335200
Other 2011 Courses:
Acquiring and Selling Publishing Assets:
http://www.alpsp.org/ngen_public/article.asp?aid=335355
Understanding Copyright:
http://www.alpsp.org/ngen_public/article.asp?aid=334955
Maximising your Secondary Rights:
http://www.alpsp.org/ngen_public/article.asp?aid=335363
Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=335233
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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