If you are in Melbourne on Thursday, May 12th, we invite you to attend
the next in our series of Design Perspectives Lectures, when Jacob Buur
speaks on
Participatory Business Modeling
https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=phd-design
Thursday 12th May, 1pm
PA309 Lecture Theatre
PA Building, Swinburne University of Technology
44 High Street (corner of Thomas Street)
Prahran VIC 3181
Australia
This free lecture is open to the public
How can interaction design contribute to innovating business models?
The very model of how to make business is at play in most innovation
projects today. Internet based businesses as well as traditional
manufacturing companies with conventional product sales are being
challenged to consider alternative business models: service design,
project sales, direct sales etc.
In ‘Participatory Innovation’ the core assumption is that a broad
spectrum of people – including users – can contribute to innovation.
But is it possible to open up the process of business modeling to a
circle wider than those marketing managers that typically devise new
business schemes? In this presentation, Jacob Buur will present cases of
'tangible business modeling' in which various design materials and
contraptions are used to engage groups of people in devising new
business models.
Jacob Buur is Professor of User Centered Design at the Mads Clausen
Institute for Product Innovation, University of Southern Denmark.
He is also Research Director of the strategic research center SPIRE.
With 25 employees, SPIRE aims to establish the theoretical foundation
for 'Participatory Innovation' – a new approach to user driven
innovation that expands the notion of user and includes business
modelling in the user collaboration. SPIRE is cross disciplinary,
uniting researchers from design anthropology, interaction design,
interaction analysis, business, innovation management and SPIRE
collaborates with the theatre company Dacapo and Danish and
international industries.
For more information about Jacob Buur, please click here:
http://www1.sdu.dk/Nat/MCI/m/GenInfo/People/BuurJ.htm
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