Hello Jose. Yes, I agree. And you remind me of the time I spent
working with companies who only had a colour logotype or symbol (e.g.
TV companies) with no monochrome version for single colour print
applications. They always needed to print the simplest of things with
four process colours. I'm showing my age now. Robert.
On 4 Jun 2010, at 22:05, jose luis casamayor wrote:
> Dear Robert,
>
>
>
> I just added one more (it can be considered an approach rather than
> another single factor) that might be also included (please see at
> the end of the list).
>
>
>
> I hope this helps,
>
>
>
> Best regards,
>
>
>
> Jose
>
>> Date: Fri, 4 Jun 2010 21:37:08 +0100
>> From: [log in to unmask]
>> Subject: Re: Whats next?
>> To: [log in to unmask]
>>
>> Speaking only from personal experience of designing logotypes,
>> 'when a
>> graphic designer shapes a logo', they may consider the following:
>>
>> the history of what logotypes have been designed;
>> the time available from start to finish;
>> the politics of personal and collective identity;
>> the culture within which the logotype will communicate;
>> the legibility of the logotype appearance;
>> the technical aspects of its reproducibility;
>> the scope of its implementation;
>> the economics of a clients budget;
>> the unknown factors of the client brief;
>> the possibility that a similar logotype design exists;
>> the legalities of name use;
>> the translation of name into other languages;
>> the trademark registration process;
>> the mood they are in;
>> the other things I've may have missed out = to consider all these
>> factors from a sustainable point of view?
>>
>> I found that the consideration of some or all of these tended to
>> determine if the logotype is 'good' or 'bad'.
>>
>> Regards
>>
>> Robert.
>>
>>
>>
>> On 3 Jun 2010, at 22:03, Kai Reinhardt wrote:
>>
>>> What happens when a graphic designer shapes a logo or illustrates
>>> something?
>
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