Speaking only from personal experience of designing logotypes, 'when a
graphic designer shapes a logo', they may consider the following:
the history of what logotypes have been designed;
the time available from start to finish;
the politics of personal and collective identity;
the culture within which the logotype will communicate;
the legibility of the logotype appearance;
the technical aspects of its reproducibility;
the scope of its implementation;
the economics of a clients budget;
the unknown factors of the client brief;
the possibility that a similar logotype design exists;
the legalities of name use;
the translation of name into other languages;
the trademark registration process;
the mood they are in;
the other things I've may have missed out.
I found that the consideration of some or all of these tended to
determine if the logotype is 'good' or 'bad'.
Regards
Robert.
On 3 Jun 2010, at 22:03, Kai Reinhardt wrote:
> What happens when a graphic designer shapes a logo or illustrates
> something?
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