You are cordially invited to a
RESEARCH LECTURE
by
Professor Andrew Sentance
at
Birmingham Institute of Art and Design
Birmingham City University, UK
Wednesday 19th May 2010
17.00 hrs.
Lecture Theatre, Emma Phipps Building, Gosta Green
Dr Sentance will deliver a talk on "how design and technology can help forge the future Low Carbon Economy". In the business arena, combining good design with leading edge technologies has been key to adding value, maintaining and building market share, building customer loyalty and delivering higher margins. Addressing competitiveness, Dr Sentance will talk about the role of design in the context of the UK's transition to the future Low Carbon Economy, drawing on his current research into the Low Carbon Society at Warwick Business School, as well as referring back to his previous work on design in the 1990s.
In the 1990s, Andrew Sentance was engaged in research projects with the Design Council on the contribution that design makes to the UK economy and to business success. Measuring the economic impact of design is a tricky area; ‘design’ is a broad concept with a wide range of aspects. While at London Business School (LBS) Prof Sentance used data, collected via a survey of Confederation of British Industry (CBI) members, to estimate the relationship between different aspects of design and productivity growth, differentiating between ‘hard’ and ‘soft’ elements within the design process.
Refreshment will be provided afterwards. Admission to Dr Sentance’s talk is free, by ticket only.
Bookings can be made by contacting Yanyan Wang in BIAD’s Research Office ([log in to unmask] / 0121 331 7823).
This talk is part of a series initiated by BCU's Centre for Low Carbon Research
http://www.biad.bcu.ac.uk/research/site/pages/clcr.php
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David Durling FDRS PhD http://durling.tel
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