Just some elementary comments for anyone contemplating events in shopping
centres, based on a couple of decades of occasionally performing in such
venues :
1) Do exhaustive pre-publicity. Leaflets, posters, local newspapers, radio
and television. Otherwise, shoppers don't understand why you're there and
what you're doing, and you'll be ignored.
2) Don't get dispirited if you've had two punters and a dog by lunchtime.
People do the priority stuff, ie. shopping, first. Then lunch. Then they
might have time to meander over to investigate something interesting. You're
unlikely to attract large numbers before about 1:30 pm. By 4:30 pm, a town
will usually be winding down, except in the pre-Christmas period, when it
might be worth extending activities to 7 pm or later if the shops are open.
If you're situated in a covered mall, the above timings may not apply.
Shoppers alter their behaviour in malls. You may need to question the mall
staff or hang around and do some live observations of shoppers' habits.
Best wishes,
Paul Baker
Supreme Commander
Diabolus in Musica
Historical musicians in costume
Replica musical instruments and historical artifacts
Interactives, websites, audio & video work
[log in to unmask]
www.diabolus.org
----- Original Message -----
From: "Nick Cass" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Friday, December 04, 2009 1:08 PM
Subject: Activities for Adults
Hi Gemsters
I have some students who are volunteering in a museum outreach 'shop' in a
city centre
shopping centre. Their aim is to engage passing members of the public with
drop in
activities which relate to the museum collections; possibly through art
related activities.
There are currently a range of natural science objects in the shop.
Has anybody had any experience of trying to engage adults in this way? Any
ideas or
evaluations of projects would be welcome.
cheers
Nick
www.nickcass.com
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