Greetings, all!
I hope you don't mind, but I want to pick your brains on marketing
strategies. I've recently started designing and building interactive
displays - touch-screen information systems, including audio, video, etc,
with hand-built casework. Two major projects are running very successfully,
the feedback is excellent, and it's something I want to do more of.
What I don't want to do is to flood the UK's museums with unsolicited
shredder fodder that makes me sound like some huge IT conglomerate with
flashy offices and prices to match, or alternatively, an annoying adolescent
straight out of PR school who would rather be flogging timeshares in
Croatia.
On the other hand, if anyone's going to be interested in my wondrous
creations, they do need to know I exist. So how do I proceed? Email is
economical, but if an unsolicited email dropped into your box, would you
instantly hit "delete"? Should I send out paper brochures to museums, and if
so, to the curator or to the education department? Would cold calling be
better? Or is there a publication that you all read that would be worth
advertising in?
Any ideas, musings, preferences or dire warnings gratefully accepted.
Best wishes,
Paul Baker
Renaissance Musician, Instrument Maker,
Computer Maestro and lots of other things.
Diabolus in Musica and Midlands Early Music Forum
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www.diabolus.org
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