The Visitor Studies Group Spring Event and AGM to held at the British
Library on Tuesday 13th February 2007 is now fully booked.  Revised
details for the day are as follows.  

New Audiences, Different Research? Moving into 21st Century Visitor
Studies

Visitor Studies Group Spring Event & AGM

13 February 2007 at The British Library 

Outline of the day

09.30 - 10.00	      Registration
10.00 - 10.30	 	Welcome: Nicky Boyd, VSG Chair and Roger Walshe,
Head of Learning, the British Library 
10.30 - 11.15		Annabelle Phillips, Director of MORI Qual
Hothouse 
11.15 - 12.00	 	Susie Fisher, Director, Susie Fisher Group
12.00 - 12.20 		Bursary Feedbacks: Juliette Fritsch, Head of
Gallery 				Interpretation, Evaluation and
Resources, V&A and 				Jenni Fuchs, Visitor
Studies Officer, National 					Museums
Scotland
12.20 - 13.10		LUNCH
13.10 - 13.30 	 	AGM
13.30 - 14.15		Jane Sillis, Director, Engage
14.15 - 15.00	 	Dr Theano Moussouri, lecturer, Museum Studies
UCL & 				Director, Audience Focus 
15.00 - 15.30		Debate
15.30 - 16.00 		Glass of wine and networking

Presentations

'Qual Research: A different perspective'
Annabelle Phillips, MORI Director of MORI Qual Hothouse within Ipsos
MORI
To understand how to get the most out of qualitative research we need to
put the participant first.  Understanding how they feel about the
research process and what you want to get from them will help you
achieve more insightful results

'Meet the New Boss, Same as the Old Boss' 
Susie Fisher, Director Susie Fisher Group looks at qualitative research
in Visitor Studies with a view to understanding the drivers for
innovation.

Jane Sillis, Director of engage will talk about two programmes exploring
how young people engage with galleries and the visual arts.  enquire is
a research project looking at how young people learn in galleries with
clusters of researchers, galleries, artists, young people and teachers.
enquire is part  of the Strategic Commissioning Education Programme in
Museums and Galleries funded by the Department for Education and Skills
and the Department for Culture Media and Sport.  The second programme
Jane will describe is envision, an action research programme which
involves vulnerable young people working with galleries to create youth
friendly venues.  The programme is funded by the Department for
Communities and Local Government, the Calouste Gulbenkian Foundation and
by the Arts Council of England.

'Visitor Research in the 2000s: Are the challenges really new?'
Dr. Theano Moussouri, Lecturer Museum Studies, UCL, Director of Audience
Focus. This paper will look at cutting edge research on visitor learning
in museums and other out-of-school learning environments. It will
briefly present some of the key questions the visitor studies field
tried to answer in the '80s and '90s and compare them with questions
being asked today. Two case studies of recent research conducted at the
Geffrye Museum and the National Trust will be used to illustrate recent
research strands and to show how the visitor studies field has responded
to the need to produce evidence of the museum's role in a democratic
society. The paper will conclude by looking at the role visitor
researchers and evaluators must play to facilitate the museum in its new
role. 

Nicky Boyd
Museum Learning and Evaluation Consultant (& Chair of the Visitor
Studies Group)
17 Lizban Street
Blackheath
London
SE3 8SS
020 8853 0110
07759 393 779
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www.nickyboyd.co.uk

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