On 24-Feb-05 Macfarlane, Alison wrote:
>
>>From Health Service Journal February 24
>
> 'Marketing intelligence unit' to guide trusts into new era
> The Department of Health has created a central 'marketing
> intelligence unit' to teach NHS trusts how to strengthen
> their reputations as they compete to win patients.
>
>
> NHS chief executive Sir Nigel Crisp said the unit will be run by DoH
> director of strategy Stephen O'Brien, who previously worked for home
> improvement giant Kingfisher, which owns B&Q, Woolworths and Comet.
> [...]
Alison, Can I get a bucket on the NHS?
One thing was missing from that nauseating litany of marketing
initiatives: the Loyalty Card.
Don't be without one in the future -- your life may depend on it.
Best wishes to all.
Ted.
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E-Mail: (Ted Harding) <[log in to unmask]>
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Date: 24-Feb-05 Time: 16:43:54
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E-Mail: (Ted Harding) <[log in to unmask]>
Fax-to-email: +44 (0)870 094 0861
Date: 24-Feb-05 Time: 16:57:36
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