Hi Natasha,
Great that you're planning to do this. Here in Scotland we have just published a report emphasising the importance of effectively evaluating and demonstrating the impact that online resources have on target users. Although the research was geared around online museum digitisation projects, I think that many of the recommendations would be equally applicable to other web sites.
As part of our research we put online surveys up on a number of different museum sites, and we were very pleased by the response. For instance, one of the surveys received 60 responses in a month. They told us a great deal about the users' motivations and opinions, and provided a valuable insight into who was using the sites and why.
There are summary and full reports available on our web site. The full report contains the online surveys we used, along with a summary of the responses. Both reports also have practical guidelines for museums to help them ensure that their online digitisation projects have a positive impact on users.
You can download both reports from here:
http://www.scottishmuseums.org.uk/areas_of_work/ICT/digitisation.asp
Hope this helps - let me know if you need any more information.
Dylan
Dylan Edgar
ICT Adviser
0131 476 8457
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Scottish Museums Council
20-22 Torphichen St, Edinburgh EH3 8JB.
Tel +131 229 7465. Fax +131 229 2728.
www.scottishmuseums.org.uk
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-----Original Message-----
From: List for discussion of issues in museum education in the UK.
[mailto:[log in to unmask]]On Behalf Of Natasha Podro
Sent: 21 November 2005 18:20
To: [log in to unmask]
Subject: Online surveys
Hello all,
Does anyone have any experience of creating a survey to assess their website?
The New Media and marketing depts at the National Gallery are currently
putting together a series of online surveys to find out more about what our
audiences would like us to provide.
I would like to provide a better service for both academics and
non-specialists on the site. The academic information, however,is going to
involve an enormous amount of work from a whole range of other departments,
so I want to be sure that it really is going to be useful before convincing
them to begin.
Has anyone run an online survey, and do they have any useful advice? (I am
also interested in finding out more about our non-academic audiences btw).
Thank you
Natasha Podro
Editor (New Media)
The National Gallery
Trafalgar Square
London WC2N 5DN
020 7747 2886
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