An exciting opportunity to really make your mark. Education Marketing post
in Bristol. This opportunity would suit an outgoing person with significant
previous experience of working with schools and/or educational marketing and
proven success in driving interest and uptake of educational visits.

Application Process
For an Application Form please visit www.empiremuseum.co.uk or contact Tina
Sweeby by telephone 0117 925 4980 Ext 201 or email [log in to unmask]

Closing Date for completed Applications 24 March 2005

JOB DESCRIPTION

JOB TITLE:    Education Marketing Officer

REPORTS TO:    Head of Education

HOURS:    38 per week working 5 days in 7 (some out-of-hours work will be
necessary in relation to the demands of the post and will be remunerated by
time off in lieu)

SALARY:        £16-£20k according to experience and qualifications

RESPONSIBLE FOR:    student/volunteer placements as required

Overall description of job
The British Empire & Commonwealth Museum has an opportunity to offer a new
post of Education Marketing Officer within the Education Department.

The Education Marketing Officer will work alongside other members of the
Education Department to develop and deliver a marketing programme to
maximize the number of educational visitors and oragnized pre-booked group
to the British Empire & Commonwealth Museum and to promote its activities as
widely as possible. This will involve direct liaison with schools and other
educational groups both by telephone and face-to-face contact. The post
holder will be expected to seek PR opportunities, and place educational
advertisements in conjunction with the PR and Marketing Department.

Key tasks

The role will include:

Developing a strategy to maximize the marketing efforts of the Education
Department

Setting targets and working to deliver key numbers of educational visitors
to the Museum through school and college liaison

 Promoting the work of the Education Department at external events/shows and
conferences

Promoting leisure visits (including holiday activities and birthday parties)
within schools, colleges etc. and marketing to organized groups including
special interest adult groups

Specific responsibilities include:

To market visits and activities to schools to maximize group bookings

To develop and maintain a thorough and up-to-date knowledge of the Museum¹s
education product (the exhibits, workshops, trails, events etc), including
the key curriculum links

 To work with the Education Department and Booking Administrator to ensure
accurate information and systems are in place to ensure quality visits from
time of enquiry to actual visit

 To work with the Education Department and Booking Administrator to ensure
that all Front of House staff have sufficient understanding of the product
to market it effectively

 To analyse visitor patterns and feedback in order to help the Education
Department continually improve the product

 To handle first line enquiries for prospective visitors at the Bookings
Administrator¹s request

 Working with the Education and PR and Marketing Departments, to develop and
deliver education marketing action plans, including mailouts, promotions,
and preview events

 To maintain an education contact database to provide up-to-date and useful
information

 To format education materials for presentations, distribution and marketing
purposes, including via the web site

 To take bookings (this is not the core part of the job, as there is a
specialist bookings administrator, but the post holder would be expected to
be capable of taking bookings and must have a thorough understanding of the
offer and the bookings system)

 To be alert to press, listing and advertorial opportunities and to provide
ideas for generating PR

The post holder will be expected to have a good knowledge of schools and the
curriculum, especially history and humanities, citizenship, art and drama.

Accountabilities


 Number of school visits and income generated

Person specification

This opportunity would suit an outgoing person with significant previous
experience of working with schools and/or educational marketing and proven
success in driving interest and uptake of educational visits.

Experience and Knowledge:


 Extensive experience of working with or in schools

 Experience of marketing, sales and communications

Knowledge of the needs of a range of student ages and subject disciplines

Desirable

… Experience of marketing educational products to schools
… Knowledge of schools within Bristol and the South West
… Experience in presenting high quality education information and materials
… Awareness of trends in local and national education initiatives
… Experience of educational visits
… Knowledge of the work of museums, the role of history as a subject, and
specifically some familiarity with the history of the British empire an
advantage

Skills


 Excellent oral and written communicator, able to work effectively with
teachers and students
        Able to deliver presentations, sales ability, telesales etc.
        Networking skills with teachers, Heads, PTAs, LEAs etc
 Creative, with the practical ability to plan and deliver a marketing
strategy
 IT literate, desktop publishing and web skills would be desirable to
present materials to a high standard.
 Excellent organisational skills to deliver a timetable of activities
appropriately
 
Personal Attributes

 A people person ­ with the enthusiasm and ability to engage a wide range of
visitors
 A motivated self-starter with a commitment to education and out-of-school
visits
 A good team player able to build on the strengths of others