Dear Colleagues,
For those of you who may not have seen it, the Australian Financial Review published an article this morning on the role of design thinking in industry. This addresses issues in a recent report by Professor Sam Bucolo of University Technology Sydney and Peter King of CSIRO. You can find the report here:
http://www.csiro.au/Organisation-Structure/Flagships/Future-Manufacturing-Flagship/Agile-Manufacturing/Sustainable-Manufacturing-Innovation/Design-for-Manufacturing-Competitiveness.aspx
The AFR article appears at the top of the “Teaching Documents” section of my Academia page at:
https://swinburne.academia.edu/KenFriedman
The closing lines of the article are relevant to the questions we face as researchers: "The goal of design thinking is to create and capture real value.” There is a second part to that sentence addressing the challenges of many developed nations with increasingly high costs and decreasing innovative capacity, "rather than just trying to keep cutting costs in a country that has become a very high-cost producer.”
These are two of the great challenges for design research.
Warm wishes,
Ken
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Ken Friedman, PhD, DSc (hc), FDRS | Editor-in-Chief | 设计 She Ji. The Journal of Design, Economics, and Innovation | Published by Elsevier in Cooperation with Tongji University | Launching in 2015
Chair Professor of Design Innovation Studies | College of Design and Innovation | Tongji University | Shanghai, China ||| University Distinguished Professor | Swinburne University of Technology ||| Adjunct Professor | School of Creative Arts | James Cook University | Townsville, Australia
Email [log in to unmask] | Academia http://swinburne.academia.edu/KenFriedman | D&I http://tjdi.tongji.edu.cn
Telephone: International +46 727 003 218 — In Sweden (0) 727 003 218
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