Running Effective Focus Groups is a course for anyone new to running focus
groups (or not entirely comfortable running focus groups!) and who would
like to use them to gather stand-alone or supplementary qualitative
information to evaluate or develop services or products.
You'll learn how to:
Decide when to use a focus group
Identify the benefits to participants, stakeholders and sponsors
Design and structure a focus group to ensure audience participation
Facilitate a focus group comfortably, irrespective of experience
Record and analyse qualitative data
Market and promote focus groups to maximise attendance
The course will be in Birmingham (UCE Perry Barr campus) and the cost is
£175.
You can find more information at http://www.ebase.uce.ac.uk/training.html
If you want to make a provisional booking, there's an online form at
http://www.ebase.uce.ac.uk/provisional_booking.html or email
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Best wishes
Sarah
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