Dear Karel, Colleen, Mauricio, Natalie and David,
Thank you very much for your insights.
I'm working on how design can improve health literacy through cocreation
and human centered design. But the more we dig more complicated becames..
People need to be informed, have knowledge to make better decisions but
often people avoid information, and it happens for several reasons -
because it chalenges their beliefs, may require behavior change or create
unpleasant emotions. Beyond all this we have the factores that Karel talks
about that influence that acceptance of the information and engaging with
it or not.
I believe that listening to people is a first step to know what people
wants or needs, and of course I'm not a believer that there is a solution
to these complex problems such health literacy. The goal is try to create
ways to make people care, to improve reading, understanding and
interpretation of the information. Of course somtimes the feeling is that´s
a drop in the ocean...
Colleen, your examples are very good. I come to believe that if there is a
way to help people make better choices is through information, but as your
example state, it´s not enough to say "eat vegetables, they are good for
your health" or "stop eating meat if you care about climate" when it´s
not clear the way to do things or if it looks like a impossible task,
people have the tendency to ignore. The probablity to avoid information in
this cases is high. Perhaps telling people how to do it or doing it with
them.
As Mauricio said the problem also starts when health material is designed
by no-designers and without "listening" to the audience. When we don't "get
on people's shoes" we only make assumptions, we really don´t know what
people need or want.
The intention is to create a method of improving the effect of existing
health information documents, and not to create new ones. Information with
which peope identify and don´t feel threaten by.
Thanks and Happy Christmas!!
Monica ,
Em seg, 17 de dez de 2018 às 22:34, [log in to unmask] <
[log in to unmask]> escreveu:
> Hi Monica,
>
> You might find some insight into this by looking at our work on standards
> in communication and information design. In our executive summary for this
> page, we say in a popup:
>
> People are smart.
>
> If organisations produce rubbish, people put it in the rubbish bin.
>
> https://communication.org.au/standards-getting-attention/
>
>
> David
> --
>
>
>
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Mónica Silva Santos
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