Dear Fernando,
"All the non-written rules about how to understand
and operate objects can be classified as "memes".
Memes are the reason why you look at a door handle and knows how to operate
them - and why you fail to do so when they behave differently (imagine
opening a door where you need to turn the handle up instead of down)."
I can't help but notice that the above description is similar to the
definition of affordance, usually an affordance is defined as hints of how
an object can be used, usually communicated, indirectly, by the object
itself. Is there a difference between what you mean by meme and what is
meant by affordance?
'best,
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