While many designers practice abductive reasoning in their processes of designing, few designers practice abductive reasoning in their reception of rhetoric. That is, when faced with language objects, many designers default to plain explanations rather than confronting the possibility that language can be a solution to a wicked problem in ways that exceed instrumentality. Designers may attempt to reduced the language, as object, to an immediate affect (either the reader/listener likes the utterance or they don't). Not understanding the utterance, as utterance, is also a common cause for not liking the utterance - language that does not afford instant meaning can be deemed offensive like a door handle that doesn't instantly declare its use.
This is a scandal.
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