Dear Ken,

Thanks for your insights. They have been very helpful.

What I was trying to cover was: It is the total aesthetics experience of
iphone which includes ease of use and multiple purpose through the user
interface and the all high level engineering that makes this simplicity and
wisdom possible. For example the 'single button' manifests  these technical
enhancements and simplicity through materiality. And that point, it is
not *'just
a button'.* It is the outcome and symbol of such a usability and
engineering design. But it must be true that designing and modelling this
button takes shorter times or needs less activity than the engineering
parts. But the the case is not so flat. It is holistic.

Kind regards,

Esra.



On Wed, Jul 5, 2017 at 6:44 AM, Ken Friedman <[log in to unmask]>
wrote:

> Dear All,
>
> Delurking yet again after reading too many posts. Lots of interesting
> thoughts, followed by exaggerated claims for engineering on one side and
> exaggerated claims for the wisdom of illiterate children on the other.
> Children can't design an iPhone and neither can engineers working alone.
>
> The first mobile phone I ever saw (1987, in Finland) was designed by
> engineers ... it was the size of an old-fashioned automobile battery.
>
> What makes the iPhone an iPhone is the ease of use and simplicity in
> operation that required a 300-page user manual for some mobile phones.
>
> The greatest value in the iPhone is ease of use and multiple purpose
> through the user interface. The level, amount, and quality of engineering
> that it takes to deliver the experience of the iPhone is massive. But there
> must be nearly as much engineering in the Sony, the Motorola, or any other
> major brands .... these require hundreds of pages of user manuals to
> operate. The iPhone is designed to be simple enough to work on a relatively
> easy and often intuitive basis. That is the source of value creation in the
> iPhone.
>
> I once heard this take on the iPhone stated by a mathematical physicist
> and engineer who works in advanced manufacturing for global industries.
> Anyone who actually works with advanced mathematics or does engineering in
> the context of advanced manufacturing rather than simply talking about them
> probably has a view similar to the concept in David Sless's Gilbert Ryles
> anecdote.
>
> There is no "1%" of "aesthetics" in the iPhone, whatever that might
> possibly mean.
>
>  There is a great product with as much attention to detail as is required
> to deliver a comprehensive, coherent user experience. The applies to every
> detail. It even applies to the relatively low tech manufacturing of the
> specific kind of cardboard box that tells consumers that the box contains
> an Apple product, the wrapping paper and sheets of plastic wrapper, or the
> little metal widget that one must use to insert the SIM card.
>
> Nevertheless, I still use my old auto battery sized mobile phone. It's
> just the right weight to hold down the edge of the canvas tarpaulin on the
> stack of wood in the back patio. On cold winter days, we fire up the
> wood-burning tile stove in the living room and the tarp keeps the wood dry.
> I figure that the high quality engineering in the mobile phone contributes
> around 1% to the total heating effort.
>
> Yours,
>
> Ken
>
> Sent from my iPad
>
>
> -----------------------------------------------------------------
> PhD-Design mailing list  <[log in to unmask]>
> Discussion of PhD studies and related research in Design
> Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
> -----------------------------------------------------------------
>



-- 
Esra Bici
Endüstri Ürünleri Tasarimcisi


-----------------------------------------------------------------
PhD-Design mailing list  <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------