Dear Ken
All this talk of design thinking reminds me of the ways in which the
¡°grammar" of something can become the ¡°glamour" of something.
As I have possibly pointed out on the list before, ¡°glamour¡± is an
alternative pronunciation of ¡°grammar¡±.
I see this as a deliberate variation that illustrates the playfulness of
language in use.
¡°gl¡± and ¡°gr¡± (¡°l¡± and ¡°r¡±) are difficult to distinguish for people from
some language backgrounds. English uses the ¡°l¡± and ¡°r¡± for example
in ¡°fried rice¡± which becomes ¡°flied lice¡± for some Asian language
speakers.
So, a person who breaks the rules (of grammar) can speak ¡°glamour¡± and
they become ¡°glamorous¡± in the process.
Imagine (as happens in the IBM article) if your job was to help people
organise flowers on their table.
Grammar would suggest that you design them a vase that fits their tastes.
Glamour, on the other hand, suggests you do weird stuff and claim a prize
as a designer.
That is, ¡°think outside the square of grammar¡±.
So, what we have here is a slip from grammar (anticipated rules) to
glamour (unanticipated rules).
This is a slight variation on the slip from ¡°substance¡± (we know what we
need - we need a vase) to ¡°style¡± (let¡¯s have some fun and get paid a lot).
The proposition that this startlingly new and different approach amounts
to some kind of ¡°flip¡± is just FLIP.
We are in the age of the glamorous flip?
How many ways can you use a household brick? Gee, I wish I¡¯d written a
book about that.
Cheers
keith
On 25/11/2015, 7:37 PM, "PhD-Design - This list is for discussion of PhD
studies and related research in Design on behalf of Ken Friedman"
<[log in to unmask] on behalf of [log in to unmask]>
wrote:
>Dear All,
>
>An article on design thinking at IBM recently appeared in the New York
>Times. It was the topic of discussion on this list.
>
>The NYTimes published response letters from three people familiar with
>IBM over the years:
>
>http://www.nytimes.com/2015/11/22/business/computing-by-design.html
>
>While I continue to find the original article interesting, this sheds
>light on past practices within IBM. A serious study of the design
>thinking initiative and its effects within the company would require the
>researchers to account for a significant amount of information on
>practices and company culture prior to the initiative.
>
>Yours,
>
>Ken
>
>Ken Friedman, PhD, DSc (hc), FDRS | Editor-in-Chief | Éè¼Æ She Ji. The
>Journal of Design, Economics, and Innovation | Published by Tongji
>University in Cooperation with Elsevier | URL:
>http://www.journals.elsevier.com/she-ji-the-journal-of-design-economics-an
>d-innovation/
>
>Chair Professor of Design Innovation Studies | College of Design and
>Innovation | Tongji University | Shanghai, China ||| University
>Distinguished Professor | Centre for Design Innovation | Swinburne
>University of Technology | Melbourne, Australia
>
>--
>
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