Dear colleagues,
This is a major article on the role design thinking can play in business. Why not apply design thinking to research and education concerning design itself? We need to modernize our practices as much as IBM.
Or, so I believe,
Chuck
http://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html <http://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html>
The tech stalwart has been hiring designers by the hundreds, all part of an accelerated approach to product development that is a major departure from the past.
Charles Burnette
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