don,
if you google hku Netherlands you'd find numerous details. your problem is that you insisted on interpreting an acronyms from a language other than the language that gave rise to it. could it be that hku is looking largely for Dutch speaking applicants?
you may have a point though but only under the assumption that English is the only language that counts.
the larger issue is: should designers ignore if not erase cultural and linguistic differences or respect them?
couldn't design include proposing artifacts addressed to specific users, even be incomprehensible to those who have no business understanding them?
klaus
Sent from my iPhone
> On Aug 17, 2015, at 10:51 AM, Don Norman <[log in to unmask]> wrote:
>
> I see it all the time. Design professionals who have zero empathy for
> their audience, even when communicating with other design professionals.
>
> Design talks that are mainly bragging "I did this and then i did that"
> instead of telling us why, how, what errors were made, how they were
> overcome, and what lessons are to be learned.
>
> Job and conference advertisements that use acronyms, so the reader has no
> idea what the name of the conference or university is, or where it is
> located, or what it does.
>
> Here is one for HKU -- obviously meaning Hong Kong University -- that must
> be what HKU stands for, right?
>
> On Mon, Aug 17, 2015 at 3:20 AM, André Lamper <[log in to unmask]
> <[log in to unmask]" target="_blank">https://mail.google.com/mail/?view=cm&fs=1&tf=1&[log in to unmask]>>
> wrote:
>
>> HKU is a dynamic organisation with 8 Schools and 4 Expertise Centres.
>> Research is one of the university’s spearheads. Professors are active on a
>> HKU-wide basis and are connected to several schools and/or expertise
>> centres. Professors give account directly to the Executive Board.
>>
>
> I read the long advertisement seeking a clue for the real name of the
> university -- or perhaps trade school. All I could think of was Hong Kong
> University, you know, as in HKUST. (Hong Kong University of Science and
> Technology).
>
> I did wonder why the salary was in Euros and the URL ended in .nl. Hong
> Kong University has opened up a branch in the netherlands?
>
> Oh wait,
>
> Our office location is close to the centre of the city of Utrecht.
>
> HKU Mandates that Professors possess sufficient English language
> proficiency, as determined by an objective measurement: IELTS 8/TOEFL iBT
> 120.
>
> HKU encourages all interested persons to apply, regardless of age, gender,
> religious affiliation or ethnic background
> i
>
> information
>
>
> For information about the vacancy, please contact Désirée Majoor,
> Vice-President Executive Board HKU:[log in to unmask]
>
>
> Near Utrecht?
>
> Why would Hong Kong University not move to Amsterdam?
>
> So now I think I know it is in the Netherlands, but I still have
> no idea what HKU stands for, if it stands for anything except confusion,
> that is.
>
> ====
> Come on people: TEST! Ask a non-designer to read your announcements. Ask
> someone unfamiliar with the topic to read them.
>
> Stop using undefined acronyms.
>
> Curmudgeonly yours
>
> Don
>
>
>
>
> Don Norman
> Prof. and Director, DesignLab, UC San Diego
> [log in to unmask]
> <[log in to unmask]" target="_blank">https://mail.google.com/mail/?view=cm&fs=1&tf=1&[log in to unmask]>
> designlab.ucsd.edu/ www.jnd.org <http://www.jnd.org/>
>
>
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