In the case of a commercial design contract, which outlines the specifics and expectations of a project, including agreed timelines and benchmarks, the designer is ordinarily paid for completed work by the client.
Yet,
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker (attributed) - US department store merchant (1838-1922).
This quote represents the old age of printed media, but what with new media, digital and integrated work, when, for example, "success" of an online advertising campaign is measured in "click-through-rate"?
BJ
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