Hello Terry,
May I be so bold as to ask what do you mean by "evidence" and
"effectiveness here":
"Sure - I pay graphic designers to produce graphic outputs that result in
particular outcomes. They don't need to know history of design movements to
do that. In fact, from experience it often seems that the kind of
understanding of design that focuses on design movements and famous
designers is an indication of a lack of ability to use evidence about
effectiveness or be responsible for the outcome effectiveness of design
outputs."
I have a masters in graphic design and I have worked as a graphic designer;
anecdotal as my experience
may be, I have never seen any of my peers, or former teachers, refer to
their work in those terms.
--
*João Ferreira*
00351 967089437
0031 0619808750
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