Dear Don
Maybe the Asian philosophy of Ying-Yang would help to clarify this issue.
And my African understanding as well is that in quality, quantity is
implied; and in quantity, quality is implied. Any given situation will
engender the most predominant of these two attributes, according to the
circumstances and the purposes of the evaluator. Therefore, not necessarily
with equal importance, both quality and quantity can be derived from each
of your TOM phases. The Western fixed oppositional "versus" is nothing but
mere reductionism, intended for quick general grasp on situations. Deeper
understanding requires consideration of nuances.
Regards
Francois
Still in Montreal
On Sat, May 17, 2014 at 11:24 AM, Don Norman <[log in to unmask]> wrote:
> Roger Martin of U. Toronto and I just had an on-stage discussion at the
> IIT/Institute of Design Strategy Conference in Chicago (moderated by
> Patrick Whitney).
>
> Roger made a very interesting point about the need to combine both
> qualitative and quantitative information (he called these "intuitive" and
> "analytical" -- but I detest the word "intuitive" because it doesn't mean
> what most people think it means)
>
> During the discussion of this, a new insight (at least for me) emerged:
> that the transformation between qual and quant was via testing.
>
> In the form of Human-Centered Design that i practice and preach, which I
> now call Observe, Make, Test (TOM -- letters restructured to make it
> pronounceable):
>
> - Observations are qualitative
> - Making can be sketching, drawing, prototyping -- think of this as
> instantiation
> - Testing transforms the qualitative Observations into quantitative
> information, via the Made material
>
> This argument requires considerable elaboration, but I wondered if this
> gorup can provide constructive critique of the notion.
>
> Part of this is to try to transform the argument about quantitative versus
> qualitative to eliminate the word "versus" with something else ("combined
> with"?). The point is that each serves a different purpose, and both are
> often needed.
>
> don
>
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
|