Dear Friends and colleagues,
I am sending a new post by Ramon Sangüesa we published that might interest you, on one of the subjects we have been researching for a while now: Co-Creation in Culture: From a Gin and Tonic to Profound Change<http://blogs.cccb.org/lab/en/article_co-creacio-en-cultura-dun-gintonic-al-canvi-de-fons/>
The scope of the term 'co-creation' has broadened to include areas that extend beyond its original sources. In this article we discuss co-creation in connection to production and learning, and examine its potential opportunities at the interface between cultural institutions and different types of groups. We describe some of the projects in which we have explored these two poles and look at the pros and cons of different approaches to co-creation.
Our first co-creation students in the Innovation and Design Thinking Masters thought that co-creation referred to two companies joining forces to create new consumer products. As an example, they suggested a 'cool' special offer to sell in supermarkets: a bottle of gin and a bottle of tonic packaged together, keeping the labels of the two different brands. This was an eye-opener for us. We had arrived at co-creation with a different vision. We had given it another meaning, our own. However, as the example of the gin and tonic shows, co-creation has many different origins and possible interpretations. I can't remember when the word 'co-creation' first came up in the workshops we run with CCCB-Lab, I just know that co-creation was suddenly everywhere. And as we're all co-creating now, it seems useful to ask what each of us means by the term 'co-creation', why we use it, and to what ends. In this post we will share our journey through co-creation, in the hope that others may find it useful.
LINK: http://blogs.cccb.org/lab/en/article_co-creacio-en-cultura-dun-gintonic-al-canvi-de-fons/
We hope it is of your interest, comments are welcomed.
Best regards as usual from Barcelona,
Maria Farrās
CCCB Lab // Kosmopolis
Blog: http://blogs.cccb.org/lab/ // http://www.cccb.org/kosmopolis/
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