Thanks Andrew and John for linking to some really good reports and well
done the V & A for publishing that mobile report.
From what I can see, these reports show mobile phone access of museum web
sites is definitely more likely to be about getting "visit" information
rather than content browsing.
Tablet use is still in the minority but this is increasing. In these
reports they tend to get lumped in with general mobile use. For me the
interesting question is whether people use tablets like phones for visit
information or like laptops for more general browsing and entertainment.
I did find this report from Google on tablet use:
http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en//pubs/archive/38135.pdf
This doesn't really break down web use into different activities other than
shopping but what it does indicate is that people mainly use their tablets
sitting down in their homes - on the sofa or in bed which indicates more
prolonged and less task focused activities. It also seems to show that for
complex tasks like online shopping people still prefer laptops - so the
future may not be quite as mobile as all that.
The reason this matters is that we all know that "the future of the web is
mobile" and we should make our "visit us" sections phone friendly. But what
we don't know is how this will affect the in depth content we put on our
web sites like text, pictures and games.
Cheers
Joe
--
Joe Cutting - Digital Exhibits
@joe_cutting
www.joecutting.com
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