Poetry, and drinking, apart, beer, as product, has developed its own design language (labels, packaging etc), locally and globally:  http://www.ohbeautifulbeer.com/
> Date: Sat, 1 Jun 2013 04:56:59 +0000
> From: [log in to unmask]
> Subject: Re: Design of Fire
> To: [log in to unmask]
> 
> Friends,
> 
> Just back in Melbourne after a wonderful month at Hong Kong Polytechnic University. I followed this thread from the corner of my eye. If I had know the conversation would include beer, I would have joined in long ago. Will this be Stroh's fire-brewed beer?
> 
> http://www.youtube.com/watch?v=ESG6y9IvIAM
> 
> Under any circumstances, ber is the key. A. E. Houseman wrote,
> 
> "Oh many a peer of England brews
> Livelier liquor than the Muse,
> And malt does more than Milton can
> To justify God’s ways to man.
> Ale, man, ale’s the stuff to drink
> For fellows whom it hurts to think:
> Look into the pewter pot
> To see the world as the world’s not.
> And faith, ’tis pleasant till ’tis past:
> The mischief is that ’twill not last.
> Oh I have been to Ludlow fair
> And left my necktie God knows where,
> And carried half way home, or near,
> Pints and quarts of Ludlow beer:
> Then the world seemed none so bad,
> And I myself a sterling lad;
> And down in lovely muck I’ve lain,
> Happy till I woke again.
> Then I saw the morning sky:
> Heigho, the tale was all a lie;
> The world, it was the old world yet,
> I was I, my things were wet,
> And nothing now remained to do
> But begin the game anew."
> 
> Had he lived in Australia, he might have tried New Norcia Abbey Ale from the Benedictine monastery outside Perth. It's definitely a toss-up between malt and Milton.
> 
> Best regards,
> 
> Ken
> 
> 
> Klaus Krippendorff wrote:
> 
> -snip-
> 
> yes,
> i will be part of the conversation -- never mind who pays the second round of beer.
> the main thing is to make it possible to meet somewhere.
> i think the world would become a better place if forward looking people would find a venue to get together without too much structure and time constraints, say for a retreat.
> 
> -snip-
> 
> Harold Nelson wrote:
> 
> -snip-
> 
> That would be great. I will buy the first round. I am assuming there will be many.
> 
> -snip-
> 
> M P Ranjan wrote:
> 
> -snip-
> 
> I would love to join you at the beer session as the key to design and understanding its inner workings lie somewhere between imagination and articulation, visualisation and language based communication that inform all the action stages thereafter.
> -snip-
> 
> Harold Nelson wrote:
> 
> -snip-
> 
>  I would defer to your understanding of language. I have an ongoing interest in how imagination-images-and language interact in the design process (inquiry and action). Sometime over a beer I would like to talk with you about design as capacitation and design as communication and how they are connected.
> 
> -snip-
> 
> 
> 
> Ken Friedman, PhD, DSc (hc), FDRS | University Distinguished Professor | Swinburne University of Technology | Melbourne, Australia | [log in to unmask]<mailto:[log in to unmask]> | Mobile +61 404 830 462 | Home Page http://www.swinburne.edu.au/design/people/Professor-Ken-Friedman-ID22.html<http://www.swinburne.edu.au/design>    Academia Page http://swinburne.academia.edu/KenFriedman About Me Page http://about.me/ken_friedman
> 
> Guest Professor | College of Design and Innovation | Tongji University | Shanghai, China
> 
> 
> 
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