Enhancing Customer Experience Using Social Media
Thursday 22nd November 2012 (10:00 - 16:00)
C811, Allerton Building, Frederick Road Campus, University of Salford, Greater Manchester
You've heard the hype, but what's it really all about? Learn how you can start to use social media for your own professional development and how to engage with your users.
Aim: To introduce participants to a range of social media tools and how they can be used enhance their customers' experience.
Objectives:
At the end of the course participants will have:
1. Discussed how customers (users, clients) want to be treated
2. Examined a number of social media tools
3. Explored ways in which these social media tools can be used to engage with users and meet customer needs
4. Considered the strengths and weaknesses of social media
Course content:
* Basic customer service principles in relation to:
* Twitter
* Blogging
* Social bookmarking
* Facebook
Session facilitator: Lisa Jeskins
Course type: The session will include a mixture of group discussion work and hands on experience of using the tools.
When: 22nd November 2012 Where: C811, Allerton Building, Frederick Road Campus, University of Salford, http://www.salford.ac.uk/library/using/sites#allerton-tab
How much: £40 CILIP members, £70 non members
How many people: space for 15 people
Booking form: http://goo.gl/9plPB
Any questions, please contact Deb Harrop
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