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Subject:

HEALTH : MEDICAL : KINESIOLOGY : PHYSICAL EXERCISE AND FITNESS: Physical Activity Resources for Health Professionals

From:

"David P. Dillard" <[log in to unmask]>

Reply-To:

To support research in sports medicine <[log in to unmask]>

Date:

Tue, 3 Jan 2012 17:08:30 -0500

Content-Type:

TEXT/PLAIN

Parts/Attachments:

Parts/Attachments

TEXT/PLAIN (1478 lines)

.

.

HEALTH :

MEDICAL :

KINESIOLOGY :

PHYSICAL EXERCISE AND FITNESS:

Physical Activity Resources for Health Professionals

.

.

Physical Activity Resources for Health Professionals

Centers for Disease Control and Prevention

1600 Clifton Rd. Atlanta, GA 30333, USA

800-CDC-INFO

(800-232-4636) TTY:

(888) 232-6348,

New Hours of Operation 
8am-8pm ET/Monday-Friday

http://www.cdc.gov/physicalactivity/professionals/index.html

.

.

Introduction

.

The Physical Activity Resources for Health Professionals section offers 
information and tools for personnel in state and local health departments, 
education agencies, universities, community coalitions, organizations that 
fund public health programs, health care systems, and others who have an 
interest in or responsibility for increasing physical activity. It 
provides key reference documents, data and surveillance resources, 
information to assist you with program planning and evaluation, and ideas 
for physical activity promotion.

.

Physical Activity Guidelines
Physical Activity for Everyone

http://www.cdc.gov/physicalactivity/everyone/guidelines/index.html

This Web site summarizes the basic information in the 2008 Physical 
Activity Guidelines for Americans describes the types and amounts of 
physical activity to achieve substantial health benefits and how to add 
physical activity to your life.

.

Fact Sheets for Health Professional from CDC

Physical Activity Guidelines for Adults  [PDF-821k]

http://www.cdc.gov/nccdphp/dnpa/physical/pdf/PA_Fact_Sheet_Adults.pdf


Physical Activity Guidelines for Older Adults  [PDF-746k]

http://www.cdc.gov/nccdphp/dnpa/ 
physical/pdf/PA_Fact_Sheet_OlderAdults.pdf

.

A shorter URL for the above link:

.

http://tinyurl.com/79vshp3



Physical Activity Guidelines for Children and Adolescents  [PDF-672k]

http://www.cdc.gov/nccdphp/dnpa/physical/pdf/PA_Fact_Sheet_Children.pdf

.

2008 Physical Activity Guidelines from HHS

http://www.health.gov/paguidelines/

The U.S. Department of Health and Human Services Web site offers the 
first-ever "Physical Activity Guidelines for Americans." In addition, 
offers tool kits for health professionals and policy makers, communities 
and organizations and researches and a blog so you can be part of the 
conversation.

.

The Youth Physical Activity Guidelines Tool Kit

http://www.cdc.gov/Healthyyouth/physicalactivity/guidelines.htm#1

A CDC resource for community leaders; physical education, health education 
teachers and physical activity practitioners.

.

.

Other Selected Resources

.

.

The Community Guide

http://www.thecommunityguide.org/pa/index.html

The Guide to Community Preventive Services is a free resource to help you 
choose programs and policies to improve health and prevent disease in your 
community. The Community Guide includes systematic reviews of 
interventions in the following areas:

.

Campaigns and informational approaches

http://www.thecommunityguide.org/pa/campaigns/index.html


Behavioral and social approaches

http://www.thecommunityguide.org/pa/behavioral-social/index.html


Environmental and policy approaches

http://www.thecommunityguide.org/pa/environmental-policy/index.html

.

.

Cost Effectiveness of Community-Based Physical Activity Interventions

http://www.ajpm-online.net/article/S0749-3797(08)00770-8/abstract

This CDC study with the support of the Robert Wood Johnson Foundation used 
a rigorous economic model developed to assess the cost-effectiveness of 
community-based physical activity interventions, the study found these 
interventions to be cost-effective; reducing new cases of many chronic 
diseases and improving quality of life.

.

.


Healthy People 2020

http://www.healthypeople.gov/2020/default.aspx

Department of Health and Human Services (HHS)

Healthy People 2020 is the prevention agenda for the nation.

.

The U.S. National Physical Activity Plan

http://www.physicalactivityplan.org/

is a comprehensive set of policies, programs, and initiatives that aim to 
increase physical activity in all segments of the American population. The 
Plan is the product of a private-public sector collaborative. Hundreds of 
organizations are working together to change our communities in ways that 
will enable every American to be sufficiently physically active.

.

U.S. Physical Activity Statistics

http://www.cdc.gov/nccdphp/dnpa/physical/stats/index.htm

What percent of the population in your city and state is physically 
active? Find out in the physical activity statistics database. Search by 
demographics and physical activity levels for a metropolitan area, state, 
or national estimate.


.

.

Reports and Recommendations

http://www.cdc.gov/physicalactivity/professionals/reports/index.html

.

This section provides links to key reports and recommendations that serve 
as the foundation for addressing physical activity.

.

State Indicator Report on Physical Activity 2010  [PDF-1.5Mb]
The State Indicator Report on Physical Activity 2010 provides information 
on physical activity behavior and policy and environmental supports within 
each state.  Physical activity, essential to overall health, can help 
control weight, reduce the risk of heart disease and some cancers, 
strengthen bones and muscles, and improve mental health.

.

Also available:

.

The National Action Guide  [PDF-237k] summarizes PA levels among Americans 
and also provides potential action items to support state-level policy and 
environmental changes to increase PA.
State Indicator Report on Physical Activity, 2010 Data Tables with 
Confidence Intervals  [PDF-305k] provides state-specific information 
summarized for each states physical activity levels and compared to the 
nation.

.

The U.S. National Physical Activity Plan is a comprehensive set of 
policies, programs, and initiatives that aim to increase physical activity 
in all segments of the American population. The Plan is the product of a 
private-public sector collaborative. Hundreds of organizations are working 
together to change our communities in ways that will enable every American 
to be sufficiently physically active.

.

The Community Guide

The Guide to Community Preventive Services is a free resource to help you 
choose programs and policies to improve health and prevent disease in your 
community. The Community Guide includes systematic reviews of 
interventions in the following areas:

.

Campaigns and informational approaches
Behavioral and social approaches
Environmental and policy approaches
1999 Physical Activity and Health: A Report of the Surgeon General
U.S. Department of Health and Human Services
The 1999 Surgeon General's report was the first to address physical 
activity and health.

.

Healthy People 2020
Department of Health and Human Services (HHS)
Healthy People 2020 is the prevention agenda for the nation.

.

Guidelines for School and Community Programs to Promote Lifelong Physical 
Activity Among Young People
This document identifies strategies most likely to be effective in helping 
young people adopt and maintain a physically active lifestyle.

.

Recent MMWRs, Morbidity and Mortality Weekly Reports
For more see MMWR.

.

Arthritis as a Potential Barrier to Physical Activity Among Adults With 
Heart Disease ? United States, 2005 and 2007
MMWR February 27, 2009 / 58(07);165-169
Also available in print-friendly format  [PDF-1.3Mb]

.

Prevalence of Self-Reported Physically Active Adults ? United States, 2007
MMWR December 5, 2008 / 57(48);12971300
Also available in print-friendly format  [PDF-1.1Mb]

.

Prevalence of Regular Physical Activity Among Adults ? United States, 2001 
and 2005
MMWR November 23, 2007 / 56(46);12091212
Also available in print-friendly format  [PDF-484k]

.

QuickStats: Estimated Percentage of Patients Aged >45 Years Who Received 
Exercise Counseling from Their Primary-Care Physicians, by Sex and Age 
Group  National Ambulatory Medical Care Survey and National Hospital 
Ambulatory Medical Care Survey, United States, 20032005
MMWR November 2, 2007 / 56 (43);1142
Also available in print-friendly format  [PDF-350k]

.

.

Data and Statistics

http://www.cdc.gov/physicalactivity/professionals/data/index.html

.

.

Assessment of current levels of physical activity and inactivity is 
critical for defining the extent of the problem, guiding public health 
efforts, and evaluating progress toward national health objectives. A 
survey examines public health issues by asking a sample of the population 
about their health and lifestyles. The prevalence of health conditions or 
behaviors in a population is measured using survey data. A surveillance 
system is a series of surveys conducted again and again, monitoring 
long-term trends in public health. A surveillance system is used to 
examine public health issues across several years; to track the trends, 
compare health among groups of people, and determine whether something is 
improving or worsening for a specific group of people.

.

Data and Analysis

U.S. Physical Activity Statistics

What percent of the population in your city and state is physically 
active? Find out in the physical activity statistics database. Search by 
demographics and physical activity levels for a metropolitan area, state, 
or national estimate.

.

QuickStats: Percentage of Adults Aged 18 Years Who Engaged in Leisure-Time

Strengthening Activities, by Age Group and Sex  National Health Interview 
Survey, United States, 2008

MMWR, September 4, 2009 / 58(34);955

.

Surveillance Systems

Explanation of US Physical Activity Surveys

Several different national surveys track physical activity in many age 
groups and at several levels for the United States national public health 
objectives. This section provides background information understanding and 
comparing the various physical activity surveys.

.

CDC Behavioral Risk Factor Surveillance System (BRFSS)

The BRFSS uses a population-based telephone survey to assess behavioral 
health risk factors of American adults since 1984. The BRFSS provides 
national and state data.

.

National Health Interview Survey (NHIS)

The NHIS is a household survey based at the National Center for Health 
Statistics (NCHS) that has used household interviews to provide national 
health statistics since 1957. Baseline statistics for Healthy People 2010 
objectives and for the Leading Indicators for physical activity for adults 
come from this survey.

.

National Health and Nutrition Examination Survey (NHANES)

NHANES provides statistics about the health of Americans through a 
combination of personal interviews and direct physical examinations.

.

CDC Youth Risk Behavior Surveillance System (YRBSS)

YRBSS monitors priority health risk behaviors that contribute markedly to 
the leading causes of death, disability, and social problems among youth 
and adults in the United States. The YRBSS includes national, state, and 
local school-based surveys of representative samples of 9th through 12th 
grade students.

.

Related  Resources

National Center for Health Statistics

A surveillance system and rich source of statistical information used as a 
public resource for health information.

.

International Physical Activity Questionnaires

A set of instruments that can be used internationally to obtain comparable 
estimates of physical activity. There are two versions of the 
questionnaire. The short version is suitable for use in national and 
regional surveillance systems and the long version provide more detailed 
information often required in research work or for evaluation purposes.

.

Physical Activity Data and Surveillance Quick Start  [PDF-54k]

This resource provides key references and tools for planning and 
implementing physical activity surveillance.

.

.

Active Environments

http://www.cdc.gov/physicalactivity/professionals/environment/index.html

.

Interest in environmental and policy strategies to promote physical 
activity has grown over the last few years and there is now a growing body 
of evidence supporting such approaches. Environmental and policy 
approaches may be especially important as they can benefit all people 
exposed to the environment rather than focusing on changing physical 
activity behavior one person at a time. Strategies often include providing 
access to facilities and programs not currently available and supporting 
social environments that favor activities. Examples include walking and 
bicycle trails, funding for public facilities, zoning and land use that 
facilitates activity in neighborhoods, mall walking programs, and building 
construction that encourages physical activity. Such approaches hold 
particular promise for promoting physical activity and should be taken 
into account in the design of physical activity interventions. The links 
below provide public health, community design and related sites that 
complement Active Community Environments (ACES) efforts.

.

Active Community Environments Initiative

Encourages environmental and policy interventions that will affect 
increased levels of physical activity and improved public health by 
promoting walking, bicycling, and the development of accessible recreation 
facilities.

.

CDC's Healthy Communities Program

CDC and its partners are working together to create healthy, thriving 
communities across the United States by reducing chronic diseases and 
attaining health equity through training, mentorship, dissemination of 
effective models, and investments in communities that jump-start local 
change.

.

Designing & Building Healthy Places

Promotes healthy community design. The interaction between people and 
their environments, natural as well as human-made, continues to emerge as 
a major issue concerning public health.

.

Environmental Change Strategies to Promote Physical Activity Quick Start 
[PDF-74k]

This resource provides key references, tools, and components for the 
planning, implementation, evaluation, and maintenance of environmental 
interventions to promote physical activity.

.

PEP: A Personal Energy Plan

The Personal Energy Plan or PEP is a 12-week self-directed, worksite 
program to promote healthy eating and moderate physical activity. The 
program materials include workbooks for healthy eating and physical 
activity targeting employees based on their readiness to change. A 
coordinator's kit, promotional brochures, and posters are also included in 
the program.

.

Promoting Physical Activity: A Guide for Community Action

A step-by-step guide to communitywide behavior change.

.

StairWELL to Better Health

CDC study assesses whether making stairwells visually appealing with art 
and signs motivate employees to use them, shows promising results.

.

Worksite Walkability Audit Tool

A walkability audit tool is designed to broadly assess pedestrian 
facilities, destinations, and surroundings along and near a walking route 
and identify specific improvements that would make the route more 
attractive and useful to pedestrians. Using CDC's Walkability Audit from 
this site can help you assess the safety or attractiveness of the walking 
routes at your worksite.

.

Related  Resources

.

2008 Physical Activity Guidelines Toolkit for Organizations and 
Communities

A comprehensive approach to helping all Americans achieve the health 
benefits of regular physical activity involves action at all levels of 
society: individual, interpersonal, organizational, community, and public 
policy.

.

.

Physical Activity Policy Resources

http://www.cdc.gov/nccdphp/DNPAO/policy/physicalactivity.htmlPhysical

.

Activity Policy Resources

AAHPERD Advocacy Legislative Action Center
American Alliance for Health, Physical Education, Recreation and Dance
The AAHPERD Legislative Action Center provides you with the information 
and resources you need to address the health, physical activity, dance, 
and sport issues being debated on Capitol Hill.

.

Evaluation of the California Safe Routes to School legislation

Urban form changes and children's active transportation to school.

.

Health Impact Assessment

This page describes the use of Health Impact Assessment to evaluate the 
potential health effects of a project or policy before it is built or 
implemented.

.

Physical Activity Policy Research Network

The Centers for Disease Control and Prevention (CDC) created the Physical 
Activity Policy Research Network (PAPRN) in October of 2004 to study the 
effectiveness of health policies related to increasing physical activity 
in communities. The PAPRN was established as a thematic research network 
of the Prevention Research Centers (PRC) program, with funding from the 
Division of Nutrition and Physical Activity at CDC. The formally 
established network consists of four PRC member centers, one 
coordinating/member and CDC technical advisors. Several other PRCs have 
joined the network as affiliate member centers.

.

Policy Strategies to Promote Physical Activity Quick Start (PDF-60k)

This resource provides key references, tools, and components for the 
planning, implementing, and evaluating policy to promote physical 
activity.

.

Resources for Policy Makers

American Heart Association

This site provides a compilation of resources related to policies for PE 
in Schools.

.

School Health Policy

Policiesincluding laws, mandates, regulations, standards, resolutions, and 
guidelinesprovide a foundation for school district practices and 
procedures. Sound policies reassure families, students, and school staff; 
provide legal protection for schools; and support and direct individuals 
throughout the school system. Well-drafted and administered policies can 
also help contain or prevent controversy.

.

Transportation-related Policies Regarding Pedestrians and Bicycling

National Highway Traffic Safety Administration

Search transportation (including pedestrian and bicycling) by issue or 
year.

.

.

Nutrition Policy Resources

http://www.cdc.gov/nccdphp/DNPAO/policy/nutrition.html

.

American Dietetic Association: Advocacy and the Profession

Members of the American Dietetic Association work on a broad range of 
current public policy issues affecting food, nutrition and health issues 
to advance the nutritional status of people.

.

School Health Policy

Policiesincluding laws, mandates, regulations, standards, resolutions, and 
guidelinesprovide a foundation for school district practices and 
procedures. Sound policies reassure families, students, and school staff; 
provide legal protection for schools; and support and direct individuals 
throughout the school system. Well-drafted and administered policies can 
also help contain or prevent controversy.

.

School Wellness Policies

This site provides model policies in compliance with the Child Nutrition 
and WIC Reauthorization Act of 2004.

.

Team Nutrition: Local Wellness Policy

This clearinghouse created by U.S. Department of Agriculture (USDA) 
contains reference materials to assist school districts with developing 
local wellness policies for physical activity and nutrition, tools and 
resources for implementation, and un-reviewed sample.

.

.

Physical Activity Policy Resources

http://www.cdc.gov/nccdphp/DNPAO/policy/physicalactivity.html

.

AAHPERD Advocacy Legislative Action Center

American Alliance for Health, Physical Education, Recreation and Dance
The AAHPERD Legislative Action Center provides you with the information 
and resources you need to address the health, physical activity, dance, 
and sport issues being debated on Capitol Hill.

.

Evaluation of the California Safe Routes to School legislation

Urban form changes and children's active transportation to school.

.

Health Impact Assessment

This page describes the use of Health Impact Assessment to evaluate the 
potential health effects of a project or policy before it is built or 
implemented.

.

Physical Activity Policy Research Network

The Centers for Disease Control and Prevention (CDC) created the Physical 
Activity Policy Research Network (PAPRN) in October of 2004 to study the 
effectiveness of health policies related to increasing physical activity 
in communities. The PAPRN was established as a thematic research network 
of the Prevention Research Centers (PRC) program, with funding from the 
Division of Nutrition and Physical Activity at CDC. The formally 
established network consists of four PRC member centers, one 
coordinating/member and CDC technical advisors. Several other PRCs have 
joined the network as affiliate member centers.

.

Policy Strategies to Promote Physical Activity Quick Start (PDF-60k)

This resource provides key references, tools, and components for the 
planning, implementing, and evaluating policy to promote physical 
activity.

.

Resources for Policy Makers

American Heart Association

This site provides a compilation of resources related to policies for PE 
in Schools.

.

School Health Policy

Policies including laws, mandates, regulations, standards, resolutions, 
and guidelinesprovide a foundation for school district practices and 
procedures. Sound policies reassure families, students, and school staff; 
provide legal protection for schools; and support and direct individuals 
throughout the school system. Well-drafted and administered policies can 
also help contain or prevent controversy.

.

Transportation-related Policies Regarding Pedestrians and Bicycling
National Highway Traffic Safety Administration
Search transportation (including pedestrian and bicycling) by issue or 
year.

.

.

Overweight and Obesity Policy Resources

http://www.cdc.gov/nccdphp/DNPAO/policy/obesity.html

.

Council of State Governments

.

Healthy States - obesity issues

Healthy Communities: What Local Governments Can Do to Reduce and Prevent 
Obesity (PPT-8.7Mb)

This presentation, developed for use by local government staff, makes the 
case for investing in CDCs Recommended Community Strategies and 
Measurements to Prevent Obesity in the United States. It highlights how 
local governments can be part of the solution and provides specific 
examples of policy, systems and environmental approaches to creating 
healthier communities. Also available in an Adobe Acrobat version 
(PDF-3.8Mb).

.

National Governor's Association

Healthy America: Wellness Where We Live, Work, and Learn.

.

School Health Policy

Policiesincluding laws, mandates, regulations, standards, resolutions, and 
guidelinesprovide a foundation for school district practices and 
procedures. Sound policies reassure families, students, and school staff; 
provide legal protection for schools; and support and direct individuals 
throughout the school system. Well-drafted and administered policies can 
also help contain or prevent controversy.

.

.

Other Policy Resources

http://www.cdc.gov/nccdphp/DNPAO/policy/other.html

.

Action for Healthy Kids: Wellness Policy Tool

This searchable database was developed by Action for Healthy Kids in 
partnership with CDC to compliment USDA's local wellness policy Web site. 
This site helps districts identify policy options and write their own 
policies. Users can adapt or copy sample language from un-reviewed 
policies gathered from across the country.

.

Active Living Leadership

Active Living Leadership was developed to support government leaders as 
they create and promote policies, programs and places that support healthy 
community environments and enable active living and healthy eating to 
improve the health, well-being and vitality of communities.

.

Center for Health Improvement - Health Policy Guide

Health Policy Guide provides evidence-based, peer-reviewed policy guidance 
and resources to support advocacy and decision-making at the state and 
local levels. Search or browse over 150 policy topics.

.

Center for Science in the Public Interest

Policy options to promote nutrition and physical activity.

.

Community Design Legislation Database

National Conference of State Legislators

.

Council of State Governments

.

State Official's Guide to Wellness (pdf-2Mb)

Healthy States

.

Health Policy Priorities (pdf-408k)

Partnership for Prevention

This document provides background and overview of policies in various 
health topics.

.

Health Policy and Environmental Change Toolkit

Directors of Health Promotion and Education (DHPE)

DHPE research, reports and tools easily accessible to practitioners and 
policy makers.

.

Local Wellness Policy Tools & Resources

Division of Adolescent and School Health
For wellness policies in schools, DASH provides models (school policies, 
how-to guides, employee wellness, how-to evaluate, etc).

.

National Association of Counties' Healthy Counties Database

Recently launched, provides a database for model policies, programs and 
initiatives from counties nationwide.

.

National Council of State Legislatures

State school PE requirements and recommended policies.

.

National Governor's Association

Healthy America: Wellness Where We Live, Work, and Learn:

Creating Healthy States: Building Healthy Communities (pdf-158k)

Creating Healthy States: Building Healthy Work (pdf-242k)

Creating Healthy States: Building Healthy Schools (pdf-166k)

Center for Best Practices

.

Nutrition and Physical Activity: A Policy Resource Guide (pdf-2.2Mb)

This policy guide from Washington Department of Health is intended to be a 
starting point for development of policy and provides overview of sample 
policies and effectiveness.

.

Policy and Environmental Change: New Directions for Public Health 
(pdf-874k)

Association of State and Territorial Directors of Health Promotion and 
Public Health Education (ASTDHPPHE) and the U.S. Centers for Disease 
Control and Prevention (CDC).
This report presents a snapshot of how health agencies and States are 
grappling to influence policies that matter most for health. This report 
with its recommendations is a valuable beginning, but its real value will 
be realized as other parts of our society recognize and embrace their 
roles in improving the health of people in the communities in which they 
live.

.

Prevention Institute

Nutrition and Physical Activity Policy page.

.

Public Health Law Program

In 2000, CDC formally recognized the important role of law in public 
health by establishing the CDC Public Health Law Program. We are located 
in the Office of the Chief of Public Health Practice in the CDC Office of 
the Director. Our mission is to improve the health of the public through 
law. Our strategic goals are to:

Develop the legal preparedness of the public health system to address 
terrorism and other national public health priorities

Improve the understanding and use of law as a public health tool, and

Establish robust partnerships to join public health practitioners with 
partners in key law-related sectors, such as elected officials and the 
legal and law enforcement communities.

.

Public Health Training

Policy Research and Development

You Have a Voice. Use It to Improve the Public's Health.

CDC works directly with health departments and other partners to research 
public health concerns that could impact health policy issues. As a 
participant, you'll do that, as well as immerse yourself in health 
services research, health policy issues and the relationship between the 
political process and the health care system.

.

School Health Policy

Policiesincluding laws, mandates, regulations, standards, resolutions, and 
guidelinesprovide a foundation for school district practices and 
procedures. Sound policies reassure families, students, and school staff; 
provide legal protection for schools; and support and direct individuals 
throughout the school system. Well-drafted and administered policies can 
also help contain or prevent controversy.

.

SHPPS: School Health Policies and Programs Study

The School Health Policies and Programs Study (SHPPS) is a national survey 
periodically conducted to assess school health policies and practices at 
the state, district, school, and classroom levels.

.

Strategic Alliance Environmental Nutrition and Activity Community

Strategies (ENACT) ENACT and Local Policy Databases
Prevention Institute

Policy planning across seven environments.

.

.

Social Marketing Resources

http://www.cdc.gov/nccdphp/DNPAO/socialmarketing/index.html

.

Social Marketing Resources

http://www.cdc.gov/nccdphp/DNPAO/socialmarketing/index.html

.

On this Page

.

What is social marketing? Why use social marketing? CDC Social Marketing 
Resources Other Social Marketing Resources and Links Social Marketing for 
Nutrition and Physical Activity Web Course

  This course provides training for public health professionals about how 
to use social marketing to plan nutrition, physical activity, and obesity 
prevention programs.

.

What is social marketing?

One traditional definition of social marketing is

.

"The application of commercial marketing technologies to the analysis, 
planning, execution, and evaluation of programs designed to influence 
voluntary behavior of target audiences in order to improve their personal 
welfare and that of society."

Andreasen, AR. Marketing Social Change: Changing Behavior to Promote 
Health, Social Development, and the Environment. San Francisco, CA: 
Jossey-Bass; 1995.

.

A commercial marketer looks for ways to convince customers to purchase a 
product. Similarly, a social marketer tries to influence the behavior of a 
target audience.

.

Why use social marketing?

Social marketing can be thought of as a mindset used in planning and 
partnership development, or a structured and strategic planning process. 
It can be used to influence the behavior of individuals or the behavior of 
policymakers and influential persons for policy and environmental changes.

.

The structured planning process allows you to make well-informed decisions 
about what audiences to target, what are their specific needs, and how you 
can meet those needs. The development of programs or products to 
effectively change behavior can be accomplished by understanding your 
audience.

.

The process for social marketing planning is described in the Division for 
Nutrition, Physical Activity, and Obesitys Social Marketing for Nutrition 
and Physical Activity Web course and CDCynergy: Social Marketing.

.

CDC Social Marketing Resources

Social Marketing for Nutrition and Physical Activity Web Course
The Social Marketing for Nutrition and Physical Activity Web course trains 
public health professionals in the basics of social marketing with an 
emphasis on implementing nutrition and physical activity social marketing 
programs. The course includes the following seven modules: Social 
Marketing Basics, Problem Description, Formative Research, Strategy 
Development, Intervention Design, Evaluation, and Implementation. Students 
have a chance to interact with and provide advice to a fictional program 
planner who is struggling with common challenges. The course includes tips 
for working with limited resources, worksheets, a glossary, and links to 
multiple resources.

.

CDCynergy: Social Marketing Edition, Version 2.0

CDCynergy: Social Marketing Edition is a training and decision-support 
tool designed to help public health professionals systematically plan 
social marketing programs within a health context. It contains case 
examples illustrating the social marketing planning approach and a wealth 
of reference resources and materials. The enhanced Version 2.0 retains the 
popular features of the original, and adds a test your knowledge feature, 
more step-by-step support and user friendly interface, greater 
interactivity, global search capabilities, and updated and streamlined 
content.

.

Obesity Prevention Coordinators' Social Marketing Guidebook (PDF-2.6Mb)
The guidebook developed by the Florida Prevention Research Center at the 
University of South Florida provides instruction on how to coordinate a 
social marketing intervention for nutrition, physical activity, or obesity 
prevention. It includes worksheets, tools, and information to help in the 
management and coordination of a social marketing program. The guidebook 
is supplemental to CDCynergy: Social Marketing Edition and adds practical 
tips and information specific to nutrition, physical activity, and 
obesity.

.

Case Studies in Social Marketing

These case studies provide examples of how states have used social 
marketing to plan nutrition and physical activity interventions.

.

Segmenting Audiences to Promote Energy Balance: A Resource Guide for 
Health Professionals (PDF-1.8Mb)

This resource guide describes audience segmentation and five energy 
balance segments developed from Porter Novellis ConsumerStyles and 
HealthStyles survey databases. The segmentation framework categorizes U.S. 
adults according to attitudes and behaviors regarding nutrition, physical 
activity, and weight control. The guide also includes an application 
section, detailed data tables, and a 10-question survey with analysis 
tools that classifies respondents into one of the five segments.
One analysis tool mentioned in the resource guide is the MS Excel Segment 
Analysis Tool. (XLS-26k) Because this tool is not found in the PDF 
document it is included here as a separate link. See Appendix D of the PDF 
file for more information about the Excel tool and how to use it.

.

Other Social Marketing Resources and Links

.

National Social Marketing Centre

The National Social Marketing Centrea strategic partnership of the 
Department of Health and the National Consumer Council from the United 
Kingdomhas a Web site with a variety of resources for social marketing. 
These resources include an independent review of the effectiveness of 
social marketing, documents, presentations, and other reports.

.

Turning Point Social Marketing National Excellence Collaborative

The mission of this collaborative is to provide national leadership to 
achieve social marketing integration as a routine part of public health 
practice at all levels. This Web site includes a Social Marketing 101 
online PowerPoint presentation and a social marketing resource guide.

.

Social Marketing in Public Health Conference and Field School

This annual conference is designed for public health professionals and 
health educators in a variety of settings. Topics and speakers are 
selected to elaborate on key elements of the social marketing approach and 
to illustrate how social marketing can be applied to a wide variety of 
public health topics. The conference includes in-depth trainings and 
workshops at the introductory and intermediate levels. The University of 
South Florida offers the Social Marketing in Public Health Field School in 
addition to the annual conference. The Field School is a selection of 
courses offered in an intensive 4- to 7-day format.

.

Center for Advanced Studies in Nutrition and Social Marketing

The Center was established to enhance social marketing strategies to 
improve nutrition and physical activity behaviors related to preventing 
cancer and other chronic diseases. In addition to basic social marketing 
information, this Web site provides lectures, case studies, and resources 
specific to social marketings application to nutrition and physical 
activity issues.

.

.

Site Map

http://www.cdc.gov/nccdphp/DNPAO/sitemap/index.html

.


About Us


About the Division of Nutrition, Physical Activity, and Obesity
News and Press Releases
For media inquiries see CDC's Media Relations
Published Research


Special Sections


BMI: Body Mass Index
Breastfeeding
FruitsAndVeggiesMatter.gov
Growth Charts
Healthier Worksite Initiative
LEAN Works! - A Workplace Obesity Prevention Program
Micronutrients (IMMPaCt)
Pediatric and Pregnancy Nutrition Surveillance System
Policy Rescoures
Nutrition Policy Resources
Physical Activity Policy Resources
Overweight and Obesity Policy Resources
Other Policy Resources
Social Marketing Resources
State-based Physical Activity Program Directory
State Legislative Information


Nutrition Topics


Nutrition for Everyone
Nutrition Basics
Food Groups
Water
Dietary Fat
Carbohydrates
Protein
Vitamins and Minerals
Fruits and Vegetables
Resources for Everyone
Nutrition Resources for Health Professionals
Data and Statistics
Policy and Legislation
Programs and Campaigns
Planning, Implementing, and Evaluating Interventions
Research to Practice Series
Tools for Addressing Nutrition Topics
Training and Professional Development
Key Organizations
Reports and Recommendations
Fact Sheets and Other Publications


Healthy Weight


Introduction
Assessing Your Weight
BMI - Body Mass Index
Adult BMI Calculator
Metric Version
Adult - About BMI
Child and Teen BMI Calculator
Children's BMI Tool for Schools
Child and Teen - About BMI
Balancing Calories
Other Factors in Weight Gain
Preventing Weight Gain
Losing Weight
Getting Started
Improving Your Eating Habits
Keeping it Off
Healthy Eating for a Healthy Weight
Planning Meals
Cutting Calories
Eat More, Weigh Less?
Fruits and Vegetables
Rethink Your Drink
Portion Pitfalls
Healthy Recipes
Physical Activity for Healthy Weight
Getting Started
Tips for Parents
The Health Effects of Overweight and Obesity
Other Resources


Physical Activity


Physical Activity for Everyone
How much physical activity do you need?
Adults
Children
Older Adults
Healthy Pregnant or Postpartum Women
Adding Physical Activity to Your Life
Children
Older Adults
Overcoming  Barriers to Physical Activity
Measuring Physical Activity
Physical Activity and Health
Glossary of Terms
Other Resources
Strength Training for Older Adults
Introduction
Why Strength Training?
Motivation
Preparation
Intensity
Progression
Staying On Track
Exercises
Frequently Asked Questions
Other Resources
Physical Activity Resources for Health Professionals
Introduction
Reports and Recommendations
Data and Statistics
Explanation of US Physical Activity Surveys
Active Environments
Policy and Legislation
Programs, Interventions, and Campaigns
PEP: A Personal Empowerment Plan
Planning, Implementing and Evaluating Interventions
Promoting Physical Activity
Community Guide
Training and Professional Development
Key Organizations


Overweight and Obesity


Defining Overweight and Obesity
Causes and Consequences
Health Consequences
Economic Consequences
Data and Statistics
U.S. Obesity Trends
Childhood Overweight and Obesity
Basics
Data & Statistics
A Growing Problem
Strategies & Solutions
State-Based Programs
Funded States
State Stories
Tools and Resources
Recommendations
Resources and Publications


Public Health Programs


Active Community Environments Initiative
BAM! Body and MindTM
IMMPaCt, International Micronutrient Malnutrition Prevention and Control 
Program
KidsWalk-to-School
Overweight and Obesity: State Programs
The Youth Media Campaign, VERBTM


Publications


Data and Statistics


Behavioral Risk Factor Surveillance System (BRFSS)
National Health Interview Survey (NHIS)
Pediatric Nutrition Surveillance System (PedNSS)
Pregnancy Nutrition Surveillance System (PNSS)
Youth Risk Behavior Surveillance System (YRBSS)
Fruit and Vegetable Surveillance System
Overweight and Obesity: Obesity Trends
U.S. Physical Activity Statistics


Training and Software Tools


Training
2000 CDC Growth Chart Training Modules and Materials
Social Marketing for Nutrition and Physical Activity Web Course
Physical Activity & Public Health (PAPH) Courses
Pediatric and Pregnancy Nutrition Surveillance System
Tools
ANTHRO
Epi Info
State Legislative Information
State-based Physical Activity Program Directory
Related Information
Public Health Training Network


.

.

Sincerely,
David Dillard
Temple University
(215) 204 - 4584
[log in to unmask]
http://daviddillard.businesscard2.com

Net-Gold
http://groups.yahoo.com/group/net-gold
http://listserv.temple.edu/archives/net-gold.html
Index: http://tinyurl.com/myxb4w
http://groups.google.com/group/net-gold?hl=en


General Internet & Print Resources
http://guides.temple.edu/general-internet
COUNTRIES
http://guides.temple.edu/general-country-info
EMPLOYMENT
http://guides.temple.edu/EMPLOYMENT
TOURISM
http://guides.temple.edu/tourism
DISABILITIES
http://guides.temple.edu/DISABILITIES
INDOOR GARDENING
http://tech.groups.yahoo.com/group/IndoorGardeningUrban/
Educator-Gold
http://groups.yahoo.com/group/Educator-Gold/
K12ADMINLIFE
http://groups.yahoo.com/group/K12AdminLIFE/
The Russell Conwell Learning Center Research Guide:
THE COLLEGE LEARNING CENTER
http://tinyurl.com/yae7w79

Nina Dillard's Photographs on Net-Gold
http://tinyurl.com/36qd2o
and also http://gallery.me.com/neemers1
http://www.flickr.com/photos/neemers/
Twitter: davidpdillard


Bushell, R. & Sheldon, P. (eds),
Wellness and Tourism: Mind, Body, Spirit,
Place, New York: Cognizant Communication Books.
Wellness Tourism: Bibliographic and Webliographic Essay
David P. Dillard
http://tinyurl.com/p63whl
http://tinyurl.com/ou53aw


INDOOR GARDENING
Improve Your Chances for Indoor Gardening Success
http://tech.groups.yahoo.com/group/IndoorGardeningUrban/
http://groups.google.com/group/indoor-gardening-and-urban-gardening


SPORT-MED
https://www.jiscmail.ac.uk/lists/sport-med.html
http://groups.google.com/group/sport-med
http://groups.yahoo.com/group/sports-med/
http://listserv.temple.edu/archives/sport-med.html


HEALTH DIET FITNESS RECREATION SPORTS TOURISM
http://health.groups.yahoo.com/group/healthrecsport/
http://groups.google.com/group/healthrecsport
http://healthrecsport.jiglu.com/
http://listserv.temple.edu/archives/health-recreation-sports-tourism.html




.

.

Please Ignore All Links to JIGLU
in search results for Net-Gold and related lists.
The Net-Gold relationship with JIGLU has
been terminated by JIGLU and these are dead links.
http://groups.yahoo.com/group/Net-Gold/message/30664
http://health.groups.yahoo.com/group/healthrecsport/message/145

.

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