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. . HEALTH : MEDICAL : KINESIOLOGY : PHYSICAL EXERCISE AND FITNESS: Physical Activity Resources for Health Professionals . . Physical Activity Resources for Health Professionals Centers for Disease Control and Prevention 1600 Clifton Rd. Atlanta, GA 30333, USA 800-CDC-INFO (800-232-4636) TTY: (888) 232-6348, New Hours of Operation 8am-8pm ET/Monday-Friday http://www.cdc.gov/physicalactivity/professionals/index.html . . Introduction . The Physical Activity Resources for Health Professionals section offers information and tools for personnel in state and local health departments, education agencies, universities, community coalitions, organizations that fund public health programs, health care systems, and others who have an interest in or responsibility for increasing physical activity. It provides key reference documents, data and surveillance resources, information to assist you with program planning and evaluation, and ideas for physical activity promotion. . Physical Activity Guidelines Physical Activity for Everyone http://www.cdc.gov/physicalactivity/everyone/guidelines/index.html This Web site summarizes the basic information in the 2008 Physical Activity Guidelines for Americans describes the types and amounts of physical activity to achieve substantial health benefits and how to add physical activity to your life. . Fact Sheets for Health Professional from CDC Physical Activity Guidelines for Adults [PDF-821k] http://www.cdc.gov/nccdphp/dnpa/physical/pdf/PA_Fact_Sheet_Adults.pdf Physical Activity Guidelines for Older Adults [PDF-746k] http://www.cdc.gov/nccdphp/dnpa/ physical/pdf/PA_Fact_Sheet_OlderAdults.pdf . A shorter URL for the above link: . http://tinyurl.com/79vshp3 Physical Activity Guidelines for Children and Adolescents [PDF-672k] http://www.cdc.gov/nccdphp/dnpa/physical/pdf/PA_Fact_Sheet_Children.pdf . 2008 Physical Activity Guidelines from HHS http://www.health.gov/paguidelines/ The U.S. Department of Health and Human Services Web site offers the first-ever "Physical Activity Guidelines for Americans." In addition, offers tool kits for health professionals and policy makers, communities and organizations and researches and a blog so you can be part of the conversation. . The Youth Physical Activity Guidelines Tool Kit http://www.cdc.gov/Healthyyouth/physicalactivity/guidelines.htm#1 A CDC resource for community leaders; physical education, health education teachers and physical activity practitioners. . . Other Selected Resources . . The Community Guide http://www.thecommunityguide.org/pa/index.html The Guide to Community Preventive Services is a free resource to help you choose programs and policies to improve health and prevent disease in your community. The Community Guide includes systematic reviews of interventions in the following areas: . Campaigns and informational approaches http://www.thecommunityguide.org/pa/campaigns/index.html Behavioral and social approaches http://www.thecommunityguide.org/pa/behavioral-social/index.html Environmental and policy approaches http://www.thecommunityguide.org/pa/environmental-policy/index.html . . Cost Effectiveness of Community-Based Physical Activity Interventions http://www.ajpm-online.net/article/S0749-3797(08)00770-8/abstract This CDC study with the support of the Robert Wood Johnson Foundation used a rigorous economic model developed to assess the cost-effectiveness of community-based physical activity interventions, the study found these interventions to be cost-effective; reducing new cases of many chronic diseases and improving quality of life. . . Healthy People 2020 http://www.healthypeople.gov/2020/default.aspx Department of Health and Human Services (HHS) Healthy People 2020 is the prevention agenda for the nation. . The U.S. National Physical Activity Plan http://www.physicalactivityplan.org/ is a comprehensive set of policies, programs, and initiatives that aim to increase physical activity in all segments of the American population. The Plan is the product of a private-public sector collaborative. Hundreds of organizations are working together to change our communities in ways that will enable every American to be sufficiently physically active. . U.S. Physical Activity Statistics http://www.cdc.gov/nccdphp/dnpa/physical/stats/index.htm What percent of the population in your city and state is physically active? Find out in the physical activity statistics database. Search by demographics and physical activity levels for a metropolitan area, state, or national estimate. . . Reports and Recommendations http://www.cdc.gov/physicalactivity/professionals/reports/index.html . This section provides links to key reports and recommendations that serve as the foundation for addressing physical activity. . State Indicator Report on Physical Activity 2010 [PDF-1.5Mb] The State Indicator Report on Physical Activity 2010 provides information on physical activity behavior and policy and environmental supports within each state. Physical activity, essential to overall health, can help control weight, reduce the risk of heart disease and some cancers, strengthen bones and muscles, and improve mental health. . Also available: . The National Action Guide [PDF-237k] summarizes PA levels among Americans and also provides potential action items to support state-level policy and environmental changes to increase PA. State Indicator Report on Physical Activity, 2010 Data Tables with Confidence Intervals [PDF-305k] provides state-specific information summarized for each states physical activity levels and compared to the nation. . The U.S. National Physical Activity Plan is a comprehensive set of policies, programs, and initiatives that aim to increase physical activity in all segments of the American population. The Plan is the product of a private-public sector collaborative. Hundreds of organizations are working together to change our communities in ways that will enable every American to be sufficiently physically active. . The Community Guide The Guide to Community Preventive Services is a free resource to help you choose programs and policies to improve health and prevent disease in your community. The Community Guide includes systematic reviews of interventions in the following areas: . Campaigns and informational approaches Behavioral and social approaches Environmental and policy approaches 1999 Physical Activity and Health: A Report of the Surgeon General U.S. Department of Health and Human Services The 1999 Surgeon General's report was the first to address physical activity and health. . Healthy People 2020 Department of Health and Human Services (HHS) Healthy People 2020 is the prevention agenda for the nation. . Guidelines for School and Community Programs to Promote Lifelong Physical Activity Among Young People This document identifies strategies most likely to be effective in helping young people adopt and maintain a physically active lifestyle. . Recent MMWRs, Morbidity and Mortality Weekly Reports For more see MMWR. . Arthritis as a Potential Barrier to Physical Activity Among Adults With Heart Disease ? United States, 2005 and 2007 MMWR February 27, 2009 / 58(07);165-169 Also available in print-friendly format [PDF-1.3Mb] . Prevalence of Self-Reported Physically Active Adults ? United States, 2007 MMWR December 5, 2008 / 57(48);12971300 Also available in print-friendly format [PDF-1.1Mb] . Prevalence of Regular Physical Activity Among Adults ? United States, 2001 and 2005 MMWR November 23, 2007 / 56(46);12091212 Also available in print-friendly format [PDF-484k] . QuickStats: Estimated Percentage of Patients Aged >45 Years Who Received Exercise Counseling from Their Primary-Care Physicians, by Sex and Age Group National Ambulatory Medical Care Survey and National Hospital Ambulatory Medical Care Survey, United States, 20032005 MMWR November 2, 2007 / 56 (43);1142 Also available in print-friendly format [PDF-350k] . . Data and Statistics http://www.cdc.gov/physicalactivity/professionals/data/index.html . . Assessment of current levels of physical activity and inactivity is critical for defining the extent of the problem, guiding public health efforts, and evaluating progress toward national health objectives. A survey examines public health issues by asking a sample of the population about their health and lifestyles. The prevalence of health conditions or behaviors in a population is measured using survey data. A surveillance system is a series of surveys conducted again and again, monitoring long-term trends in public health. A surveillance system is used to examine public health issues across several years; to track the trends, compare health among groups of people, and determine whether something is improving or worsening for a specific group of people. . Data and Analysis U.S. Physical Activity Statistics What percent of the population in your city and state is physically active? Find out in the physical activity statistics database. Search by demographics and physical activity levels for a metropolitan area, state, or national estimate. . QuickStats: Percentage of Adults Aged 18 Years Who Engaged in Leisure-Time Strengthening Activities, by Age Group and Sex National Health Interview Survey, United States, 2008 MMWR, September 4, 2009 / 58(34);955 . Surveillance Systems Explanation of US Physical Activity Surveys Several different national surveys track physical activity in many age groups and at several levels for the United States national public health objectives. This section provides background information understanding and comparing the various physical activity surveys. . CDC Behavioral Risk Factor Surveillance System (BRFSS) The BRFSS uses a population-based telephone survey to assess behavioral health risk factors of American adults since 1984. The BRFSS provides national and state data. . National Health Interview Survey (NHIS) The NHIS is a household survey based at the National Center for Health Statistics (NCHS) that has used household interviews to provide national health statistics since 1957. Baseline statistics for Healthy People 2010 objectives and for the Leading Indicators for physical activity for adults come from this survey. . National Health and Nutrition Examination Survey (NHANES) NHANES provides statistics about the health of Americans through a combination of personal interviews and direct physical examinations. . CDC Youth Risk Behavior Surveillance System (YRBSS) YRBSS monitors priority health risk behaviors that contribute markedly to the leading causes of death, disability, and social problems among youth and adults in the United States. The YRBSS includes national, state, and local school-based surveys of representative samples of 9th through 12th grade students. . Related Resources National Center for Health Statistics A surveillance system and rich source of statistical information used as a public resource for health information. . International Physical Activity Questionnaires A set of instruments that can be used internationally to obtain comparable estimates of physical activity. There are two versions of the questionnaire. The short version is suitable for use in national and regional surveillance systems and the long version provide more detailed information often required in research work or for evaluation purposes. . Physical Activity Data and Surveillance Quick Start [PDF-54k] This resource provides key references and tools for planning and implementing physical activity surveillance. . . Active Environments http://www.cdc.gov/physicalactivity/professionals/environment/index.html . Interest in environmental and policy strategies to promote physical activity has grown over the last few years and there is now a growing body of evidence supporting such approaches. Environmental and policy approaches may be especially important as they can benefit all people exposed to the environment rather than focusing on changing physical activity behavior one person at a time. Strategies often include providing access to facilities and programs not currently available and supporting social environments that favor activities. Examples include walking and bicycle trails, funding for public facilities, zoning and land use that facilitates activity in neighborhoods, mall walking programs, and building construction that encourages physical activity. Such approaches hold particular promise for promoting physical activity and should be taken into account in the design of physical activity interventions. The links below provide public health, community design and related sites that complement Active Community Environments (ACES) efforts. . Active Community Environments Initiative Encourages environmental and policy interventions that will affect increased levels of physical activity and improved public health by promoting walking, bicycling, and the development of accessible recreation facilities. . CDC's Healthy Communities Program CDC and its partners are working together to create healthy, thriving communities across the United States by reducing chronic diseases and attaining health equity through training, mentorship, dissemination of effective models, and investments in communities that jump-start local change. . Designing & Building Healthy Places Promotes healthy community design. The interaction between people and their environments, natural as well as human-made, continues to emerge as a major issue concerning public health. . Environmental Change Strategies to Promote Physical Activity Quick Start [PDF-74k] This resource provides key references, tools, and components for the planning, implementation, evaluation, and maintenance of environmental interventions to promote physical activity. . PEP: A Personal Energy Plan The Personal Energy Plan or PEP is a 12-week self-directed, worksite program to promote healthy eating and moderate physical activity. The program materials include workbooks for healthy eating and physical activity targeting employees based on their readiness to change. A coordinator's kit, promotional brochures, and posters are also included in the program. . Promoting Physical Activity: A Guide for Community Action A step-by-step guide to communitywide behavior change. . StairWELL to Better Health CDC study assesses whether making stairwells visually appealing with art and signs motivate employees to use them, shows promising results. . Worksite Walkability Audit Tool A walkability audit tool is designed to broadly assess pedestrian facilities, destinations, and surroundings along and near a walking route and identify specific improvements that would make the route more attractive and useful to pedestrians. Using CDC's Walkability Audit from this site can help you assess the safety or attractiveness of the walking routes at your worksite. . Related Resources . 2008 Physical Activity Guidelines Toolkit for Organizations and Communities A comprehensive approach to helping all Americans achieve the health benefits of regular physical activity involves action at all levels of society: individual, interpersonal, organizational, community, and public policy. . . Physical Activity Policy Resources http://www.cdc.gov/nccdphp/DNPAO/policy/physicalactivity.htmlPhysical . Activity Policy Resources AAHPERD Advocacy Legislative Action Center American Alliance for Health, Physical Education, Recreation and Dance The AAHPERD Legislative Action Center provides you with the information and resources you need to address the health, physical activity, dance, and sport issues being debated on Capitol Hill. . Evaluation of the California Safe Routes to School legislation Urban form changes and children's active transportation to school. . Health Impact Assessment This page describes the use of Health Impact Assessment to evaluate the potential health effects of a project or policy before it is built or implemented. . Physical Activity Policy Research Network The Centers for Disease Control and Prevention (CDC) created the Physical Activity Policy Research Network (PAPRN) in October of 2004 to study the effectiveness of health policies related to increasing physical activity in communities. The PAPRN was established as a thematic research network of the Prevention Research Centers (PRC) program, with funding from the Division of Nutrition and Physical Activity at CDC. The formally established network consists of four PRC member centers, one coordinating/member and CDC technical advisors. Several other PRCs have joined the network as affiliate member centers. . Policy Strategies to Promote Physical Activity Quick Start (PDF-60k) This resource provides key references, tools, and components for the planning, implementing, and evaluating policy to promote physical activity. . Resources for Policy Makers American Heart Association This site provides a compilation of resources related to policies for PE in Schools. . School Health Policy Policiesincluding laws, mandates, regulations, standards, resolutions, and guidelinesprovide a foundation for school district practices and procedures. Sound policies reassure families, students, and school staff; provide legal protection for schools; and support and direct individuals throughout the school system. Well-drafted and administered policies can also help contain or prevent controversy. . Transportation-related Policies Regarding Pedestrians and Bicycling National Highway Traffic Safety Administration Search transportation (including pedestrian and bicycling) by issue or year. . . Nutrition Policy Resources http://www.cdc.gov/nccdphp/DNPAO/policy/nutrition.html . American Dietetic Association: Advocacy and the Profession Members of the American Dietetic Association work on a broad range of current public policy issues affecting food, nutrition and health issues to advance the nutritional status of people. . School Health Policy Policiesincluding laws, mandates, regulations, standards, resolutions, and guidelinesprovide a foundation for school district practices and procedures. Sound policies reassure families, students, and school staff; provide legal protection for schools; and support and direct individuals throughout the school system. Well-drafted and administered policies can also help contain or prevent controversy. . School Wellness Policies This site provides model policies in compliance with the Child Nutrition and WIC Reauthorization Act of 2004. . Team Nutrition: Local Wellness Policy This clearinghouse created by U.S. Department of Agriculture (USDA) contains reference materials to assist school districts with developing local wellness policies for physical activity and nutrition, tools and resources for implementation, and un-reviewed sample. . . Physical Activity Policy Resources http://www.cdc.gov/nccdphp/DNPAO/policy/physicalactivity.html . AAHPERD Advocacy Legislative Action Center American Alliance for Health, Physical Education, Recreation and Dance The AAHPERD Legislative Action Center provides you with the information and resources you need to address the health, physical activity, dance, and sport issues being debated on Capitol Hill. . Evaluation of the California Safe Routes to School legislation Urban form changes and children's active transportation to school. . Health Impact Assessment This page describes the use of Health Impact Assessment to evaluate the potential health effects of a project or policy before it is built or implemented. . Physical Activity Policy Research Network The Centers for Disease Control and Prevention (CDC) created the Physical Activity Policy Research Network (PAPRN) in October of 2004 to study the effectiveness of health policies related to increasing physical activity in communities. The PAPRN was established as a thematic research network of the Prevention Research Centers (PRC) program, with funding from the Division of Nutrition and Physical Activity at CDC. The formally established network consists of four PRC member centers, one coordinating/member and CDC technical advisors. Several other PRCs have joined the network as affiliate member centers. . Policy Strategies to Promote Physical Activity Quick Start (PDF-60k) This resource provides key references, tools, and components for the planning, implementing, and evaluating policy to promote physical activity. . Resources for Policy Makers American Heart Association This site provides a compilation of resources related to policies for PE in Schools. . School Health Policy Policies including laws, mandates, regulations, standards, resolutions, and guidelinesprovide a foundation for school district practices and procedures. Sound policies reassure families, students, and school staff; provide legal protection for schools; and support and direct individuals throughout the school system. Well-drafted and administered policies can also help contain or prevent controversy. . Transportation-related Policies Regarding Pedestrians and Bicycling National Highway Traffic Safety Administration Search transportation (including pedestrian and bicycling) by issue or year. . . Overweight and Obesity Policy Resources http://www.cdc.gov/nccdphp/DNPAO/policy/obesity.html . Council of State Governments . Healthy States - obesity issues Healthy Communities: What Local Governments Can Do to Reduce and Prevent Obesity (PPT-8.7Mb) This presentation, developed for use by local government staff, makes the case for investing in CDCs Recommended Community Strategies and Measurements to Prevent Obesity in the United States. It highlights how local governments can be part of the solution and provides specific examples of policy, systems and environmental approaches to creating healthier communities. Also available in an Adobe Acrobat version (PDF-3.8Mb). . National Governor's Association Healthy America: Wellness Where We Live, Work, and Learn. . School Health Policy Policiesincluding laws, mandates, regulations, standards, resolutions, and guidelinesprovide a foundation for school district practices and procedures. Sound policies reassure families, students, and school staff; provide legal protection for schools; and support and direct individuals throughout the school system. Well-drafted and administered policies can also help contain or prevent controversy. . . Other Policy Resources http://www.cdc.gov/nccdphp/DNPAO/policy/other.html . Action for Healthy Kids: Wellness Policy Tool This searchable database was developed by Action for Healthy Kids in partnership with CDC to compliment USDA's local wellness policy Web site. This site helps districts identify policy options and write their own policies. Users can adapt or copy sample language from un-reviewed policies gathered from across the country. . Active Living Leadership Active Living Leadership was developed to support government leaders as they create and promote policies, programs and places that support healthy community environments and enable active living and healthy eating to improve the health, well-being and vitality of communities. . Center for Health Improvement - Health Policy Guide Health Policy Guide provides evidence-based, peer-reviewed policy guidance and resources to support advocacy and decision-making at the state and local levels. Search or browse over 150 policy topics. . Center for Science in the Public Interest Policy options to promote nutrition and physical activity. . Community Design Legislation Database National Conference of State Legislators . Council of State Governments . State Official's Guide to Wellness (pdf-2Mb) Healthy States . Health Policy Priorities (pdf-408k) Partnership for Prevention This document provides background and overview of policies in various health topics. . Health Policy and Environmental Change Toolkit Directors of Health Promotion and Education (DHPE) DHPE research, reports and tools easily accessible to practitioners and policy makers. . Local Wellness Policy Tools & Resources Division of Adolescent and School Health For wellness policies in schools, DASH provides models (school policies, how-to guides, employee wellness, how-to evaluate, etc). . National Association of Counties' Healthy Counties Database Recently launched, provides a database for model policies, programs and initiatives from counties nationwide. . National Council of State Legislatures State school PE requirements and recommended policies. . National Governor's Association Healthy America: Wellness Where We Live, Work, and Learn: Creating Healthy States: Building Healthy Communities (pdf-158k) Creating Healthy States: Building Healthy Work (pdf-242k) Creating Healthy States: Building Healthy Schools (pdf-166k) Center for Best Practices . Nutrition and Physical Activity: A Policy Resource Guide (pdf-2.2Mb) This policy guide from Washington Department of Health is intended to be a starting point for development of policy and provides overview of sample policies and effectiveness. . Policy and Environmental Change: New Directions for Public Health (pdf-874k) Association of State and Territorial Directors of Health Promotion and Public Health Education (ASTDHPPHE) and the U.S. Centers for Disease Control and Prevention (CDC). This report presents a snapshot of how health agencies and States are grappling to influence policies that matter most for health. This report with its recommendations is a valuable beginning, but its real value will be realized as other parts of our society recognize and embrace their roles in improving the health of people in the communities in which they live. . Prevention Institute Nutrition and Physical Activity Policy page. . Public Health Law Program In 2000, CDC formally recognized the important role of law in public health by establishing the CDC Public Health Law Program. We are located in the Office of the Chief of Public Health Practice in the CDC Office of the Director. Our mission is to improve the health of the public through law. Our strategic goals are to: Develop the legal preparedness of the public health system to address terrorism and other national public health priorities Improve the understanding and use of law as a public health tool, and Establish robust partnerships to join public health practitioners with partners in key law-related sectors, such as elected officials and the legal and law enforcement communities. . Public Health Training Policy Research and Development You Have a Voice. Use It to Improve the Public's Health. CDC works directly with health departments and other partners to research public health concerns that could impact health policy issues. As a participant, you'll do that, as well as immerse yourself in health services research, health policy issues and the relationship between the political process and the health care system. . School Health Policy Policiesincluding laws, mandates, regulations, standards, resolutions, and guidelinesprovide a foundation for school district practices and procedures. Sound policies reassure families, students, and school staff; provide legal protection for schools; and support and direct individuals throughout the school system. Well-drafted and administered policies can also help contain or prevent controversy. . SHPPS: School Health Policies and Programs Study The School Health Policies and Programs Study (SHPPS) is a national survey periodically conducted to assess school health policies and practices at the state, district, school, and classroom levels. . Strategic Alliance Environmental Nutrition and Activity Community Strategies (ENACT) ENACT and Local Policy Databases Prevention Institute Policy planning across seven environments. . . Social Marketing Resources http://www.cdc.gov/nccdphp/DNPAO/socialmarketing/index.html . Social Marketing Resources http://www.cdc.gov/nccdphp/DNPAO/socialmarketing/index.html . On this Page . What is social marketing? Why use social marketing? CDC Social Marketing Resources Other Social Marketing Resources and Links Social Marketing for Nutrition and Physical Activity Web Course This course provides training for public health professionals about how to use social marketing to plan nutrition, physical activity, and obesity prevention programs. . What is social marketing? One traditional definition of social marketing is . "The application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence voluntary behavior of target audiences in order to improve their personal welfare and that of society." Andreasen, AR. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco, CA: Jossey-Bass; 1995. . A commercial marketer looks for ways to convince customers to purchase a product. Similarly, a social marketer tries to influence the behavior of a target audience. . Why use social marketing? Social marketing can be thought of as a mindset used in planning and partnership development, or a structured and strategic planning process. It can be used to influence the behavior of individuals or the behavior of policymakers and influential persons for policy and environmental changes. . The structured planning process allows you to make well-informed decisions about what audiences to target, what are their specific needs, and how you can meet those needs. The development of programs or products to effectively change behavior can be accomplished by understanding your audience. . The process for social marketing planning is described in the Division for Nutrition, Physical Activity, and Obesitys Social Marketing for Nutrition and Physical Activity Web course and CDCynergy: Social Marketing. . CDC Social Marketing Resources Social Marketing for Nutrition and Physical Activity Web Course The Social Marketing for Nutrition and Physical Activity Web course trains public health professionals in the basics of social marketing with an emphasis on implementing nutrition and physical activity social marketing programs. The course includes the following seven modules: Social Marketing Basics, Problem Description, Formative Research, Strategy Development, Intervention Design, Evaluation, and Implementation. Students have a chance to interact with and provide advice to a fictional program planner who is struggling with common challenges. The course includes tips for working with limited resources, worksheets, a glossary, and links to multiple resources. . CDCynergy: Social Marketing Edition, Version 2.0 CDCynergy: Social Marketing Edition is a training and decision-support tool designed to help public health professionals systematically plan social marketing programs within a health context. It contains case examples illustrating the social marketing planning approach and a wealth of reference resources and materials. The enhanced Version 2.0 retains the popular features of the original, and adds a test your knowledge feature, more step-by-step support and user friendly interface, greater interactivity, global search capabilities, and updated and streamlined content. . Obesity Prevention Coordinators' Social Marketing Guidebook (PDF-2.6Mb) The guidebook developed by the Florida Prevention Research Center at the University of South Florida provides instruction on how to coordinate a social marketing intervention for nutrition, physical activity, or obesity prevention. It includes worksheets, tools, and information to help in the management and coordination of a social marketing program. The guidebook is supplemental to CDCynergy: Social Marketing Edition and adds practical tips and information specific to nutrition, physical activity, and obesity. . Case Studies in Social Marketing These case studies provide examples of how states have used social marketing to plan nutrition and physical activity interventions. . Segmenting Audiences to Promote Energy Balance: A Resource Guide for Health Professionals (PDF-1.8Mb) This resource guide describes audience segmentation and five energy balance segments developed from Porter Novellis ConsumerStyles and HealthStyles survey databases. The segmentation framework categorizes U.S. adults according to attitudes and behaviors regarding nutrition, physical activity, and weight control. The guide also includes an application section, detailed data tables, and a 10-question survey with analysis tools that classifies respondents into one of the five segments. One analysis tool mentioned in the resource guide is the MS Excel Segment Analysis Tool. (XLS-26k) Because this tool is not found in the PDF document it is included here as a separate link. See Appendix D of the PDF file for more information about the Excel tool and how to use it. . Other Social Marketing Resources and Links . National Social Marketing Centre The National Social Marketing Centrea strategic partnership of the Department of Health and the National Consumer Council from the United Kingdomhas a Web site with a variety of resources for social marketing. These resources include an independent review of the effectiveness of social marketing, documents, presentations, and other reports. . Turning Point Social Marketing National Excellence Collaborative The mission of this collaborative is to provide national leadership to achieve social marketing integration as a routine part of public health practice at all levels. This Web site includes a Social Marketing 101 online PowerPoint presentation and a social marketing resource guide. . Social Marketing in Public Health Conference and Field School This annual conference is designed for public health professionals and health educators in a variety of settings. Topics and speakers are selected to elaborate on key elements of the social marketing approach and to illustrate how social marketing can be applied to a wide variety of public health topics. The conference includes in-depth trainings and workshops at the introductory and intermediate levels. The University of South Florida offers the Social Marketing in Public Health Field School in addition to the annual conference. The Field School is a selection of courses offered in an intensive 4- to 7-day format. . Center for Advanced Studies in Nutrition and Social Marketing The Center was established to enhance social marketing strategies to improve nutrition and physical activity behaviors related to preventing cancer and other chronic diseases. In addition to basic social marketing information, this Web site provides lectures, case studies, and resources specific to social marketings application to nutrition and physical activity issues. . . Site Map http://www.cdc.gov/nccdphp/DNPAO/sitemap/index.html . About Us About the Division of Nutrition, Physical Activity, and Obesity News and Press Releases For media inquiries see CDC's Media Relations Published Research Special Sections BMI: Body Mass Index Breastfeeding FruitsAndVeggiesMatter.gov Growth Charts Healthier Worksite Initiative LEAN Works! - A Workplace Obesity Prevention Program Micronutrients (IMMPaCt) Pediatric and Pregnancy Nutrition Surveillance System Policy Rescoures Nutrition Policy Resources Physical Activity Policy Resources Overweight and Obesity Policy Resources Other Policy Resources Social Marketing Resources State-based Physical Activity Program Directory State Legislative Information Nutrition Topics Nutrition for Everyone Nutrition Basics Food Groups Water Dietary Fat Carbohydrates Protein Vitamins and Minerals Fruits and Vegetables Resources for Everyone Nutrition Resources for Health Professionals Data and Statistics Policy and Legislation Programs and Campaigns Planning, Implementing, and Evaluating Interventions Research to Practice Series Tools for Addressing Nutrition Topics Training and Professional Development Key Organizations Reports and Recommendations Fact Sheets and Other Publications Healthy Weight Introduction Assessing Your Weight BMI - Body Mass Index Adult BMI Calculator Metric Version Adult - About BMI Child and Teen BMI Calculator Children's BMI Tool for Schools Child and Teen - About BMI Balancing Calories Other Factors in Weight Gain Preventing Weight Gain Losing Weight Getting Started Improving Your Eating Habits Keeping it Off Healthy Eating for a Healthy Weight Planning Meals Cutting Calories Eat More, Weigh Less? Fruits and Vegetables Rethink Your Drink Portion Pitfalls Healthy Recipes Physical Activity for Healthy Weight Getting Started Tips for Parents The Health Effects of Overweight and Obesity Other Resources Physical Activity Physical Activity for Everyone How much physical activity do you need? Adults Children Older Adults Healthy Pregnant or Postpartum Women Adding Physical Activity to Your Life Children Older Adults Overcoming Barriers to Physical Activity Measuring Physical Activity Physical Activity and Health Glossary of Terms Other Resources Strength Training for Older Adults Introduction Why Strength Training? Motivation Preparation Intensity Progression Staying On Track Exercises Frequently Asked Questions Other Resources Physical Activity Resources for Health Professionals Introduction Reports and Recommendations Data and Statistics Explanation of US Physical Activity Surveys Active Environments Policy and Legislation Programs, Interventions, and Campaigns PEP: A Personal Empowerment Plan Planning, Implementing and Evaluating Interventions Promoting Physical Activity Community Guide Training and Professional Development Key Organizations Overweight and Obesity Defining Overweight and Obesity Causes and Consequences Health Consequences Economic Consequences Data and Statistics U.S. Obesity Trends Childhood Overweight and Obesity Basics Data & Statistics A Growing Problem Strategies & Solutions State-Based Programs Funded States State Stories Tools and Resources Recommendations Resources and Publications Public Health Programs Active Community Environments Initiative BAM! Body and MindTM IMMPaCt, International Micronutrient Malnutrition Prevention and Control Program KidsWalk-to-School Overweight and Obesity: State Programs The Youth Media Campaign, VERBTM Publications Data and Statistics Behavioral Risk Factor Surveillance System (BRFSS) National Health Interview Survey (NHIS) Pediatric Nutrition Surveillance System (PedNSS) Pregnancy Nutrition Surveillance System (PNSS) Youth Risk Behavior Surveillance System (YRBSS) Fruit and Vegetable Surveillance System Overweight and Obesity: Obesity Trends U.S. Physical Activity Statistics Training and Software Tools Training 2000 CDC Growth Chart Training Modules and Materials Social Marketing for Nutrition and Physical Activity Web Course Physical Activity & Public Health (PAPH) Courses Pediatric and Pregnancy Nutrition Surveillance System Tools ANTHRO Epi Info State Legislative Information State-based Physical Activity Program Directory Related Information Public Health Training Network . . 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