Matthew, I agree, I'm pretty concerned about the potential demise of GA. Here's some thoughts from the Government Digital Service on cookies, it looks like the UK Government is only going to have a plan A.
http://digital.cabinetoffice.gov.uk/2012/01/12/cookies-on-the-beta/
Regards
Tony Harris
New Media Officer & Photographer
Government Art Collection
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Matthew Cock
Sent: 23 January 2012 17:00
To: [log in to unmask]
Subject: Re: Cookies legislation: what are you doing?
Thanks Tim,
But what if 25% or 75% of people opt out. Doesnt that mean it's pointless using GA?
Also, the first page you serve (when you ask if they are happy for cookies to be used) will have to be GA-free, so your GA tracking will miss the first page of every visit to the site?
To me that suggests that - unless you are not going to offer an opt-out
- there's no practical future for GA.
Matthew
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Tim Trent
Sent: 23 January 2012 15:04
To: [log in to unmask]
Subject: Re: Cookies legislation: what are you doing?
Surely Log File interpretation is also a minor intrusion into privacy, for plan B?
Our Plan A is to mimic the ICO's web site with their use of GA.
On 23 Jan 2012, at 14:48, Matthew Cock wrote:
> Dear MCG'ers,
>
>
>
> Please don't groan, but I'm resurrecting the thread Cookies and the
> legislation that could start to get serious for website owners at the
> end of May.
>
> We're auditing our use of cookies, and deciding what we need to do for
> each one, and while we may not make the final decision until close to
> the deadline, I have a Plan A and Plan B in mind which I'm sharing
round
> the Museum, particularly the legal team.
>
>
>
> I wanted to get a sense from others what their plan A and plan B was,
> particularly with regard to Google Analytics, for those who use it.
>
>
>
> There is a sense from the ICO guidelines that we could probably keep
GA
> as it is unlikely to be a priority for them to prosecute people for
it,
> but I'm still trying to decide if can we keep it without offering an
> opt-out, whether actively acquired, or using the old-fashioned 'buried
> within privacy page' method. Because, obviously, keeping Google
> Analytics with a proportion of opt-outs renders it pretty useless as a
> tool, and we may as well jump back into log-file analysis (which
> meanwhile we're looking at as Plan B in case it comes to that).
>
>
>
> I don't want to bore the list with another discussion about
> interpretation of the legislation or the ICO Guidelines, I want to
know
> whether anyone has decided what they are going to do!
>
>
>
>
>
> Thanks,
>
> Matthew
>
>
>
> Head of Web
>
> Department of Learning, Volunteers and Audiences
>
> British Museum
>
>
>
> w: +44 (0)20 7323 8169
>
> work m: 07971 433841
>
> [log in to unmask]
>
> @matthewcock
>
>
>
>
> Grayson Perry: The Tomb of the Unknown Craftsman Until 19 February
> 2012
>
> Book tickets
> www.britishmuseum.org
>
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> www.britishmuseum.org/membership
>
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>
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Tim Trent - Consultant
Tel: +44 (0)7710 126618
web: ComplianceAndPrivacy.com - where busy executives go to find the
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