Hi Karel and all
I've never seen them used by others, but I have experimented with using them on a couple of identity jobs myself. I believe Paul Rand used them to great effect in commercial settings. This could have been an isolated example, since as far as I know he used them to compensate for a personal awkwardness which prevented him from presenting the more typical rhetorical pitch.
Warmly
Katherine Hepworth
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Katherine Hepworth
Research Assistant
National Institute of Design Research
Swinburne University of Technology
144 High Street Prahran
Victoria 3181 Australia
Telephone 0401 408 804
Facsimilie 03 9521 2665
www.swinburne.edu.au/design
>>> Karel van der Waarde 23/12/11 12:51 AM >>>
Dear all,
I'm involved in a fairly heated discussion about the use of 'bid books' or 'visual essays' in design practice.
[A bid book/visual essay describes in texts and shows in pictures a specific approach to a particular problem in a situation. It shows potential solutions and provides arguments that support both the process and the anticipated results. A bid book/visual essay is aimed at commissioners to enable a swift and hopefully positive decision about a proposal. They are paid for by a commissioner.]
Personally, I've only seen a very limited number of these visual essays but that might be because I'm working in a very limited corner of graphic design/information design.
My question: In which areas of design are bid books/visual essays used?
[I can see the benefit of these bid books/visual essays in design education: they clearly show how students make progress and provide afterwards the basis for reflection and assessments.] However: are they used anywhere in a commercial design practice?
Kind regards,
Karel van der Waarde
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