Yes, this was just mentioned by another colleague--Richard Grusin, but there is a single word in a technical language that means somewhat the same thing. That's the word I'm trying to find, but desire path is interesting as it means the same sort of thing, but it is a different disciplinary genesis from what i can see from google scholar.
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Jeremy Hunsinger
Communication Studies
Wilfrid Laurier University
Center for Digital Discourse and Culture
Virginia Tech
Words are things; and a small drop of ink, falling like dew upon a thought, produces that which makes thousands, perhaps millions, think. --Byron
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