Hey Jude,
sorry for the late reply. my original post was misinterpreted, railroaded and ran a course that I could not easily find a way back in. (this is not a complaint but a justification for my delayed reply to your serious questions).
thanks for the reference to James March. I am embarrassed to say that I don't know his work. would you like to elaborate more?
in relation to your question: i would like to clarify that the idea of 'projection before analysis' is framed within Jonas generic model of design 'Analysis, Projection, Synthesis'. He sees them as three domains of knowing in design. And for each domain of knowing, there are (adopting/adjusting Kolb's theory of learning) four steps: observing, reflecting, planning and acting.
see, that's why i resist eqating 'projection before analysis' to 'act first, do research later'. Projection, as i noted yesterday, is a form of thinking and its results highly fallible knowledge. projection requires much observing and reflecting (a point that Frederick van Amstel touched a point recently and many a practising designer would agree). i disagree associating design to 'acting' and research to 'thinking'. too simplistic and too dualistic, i find.
finally, in Jonas' model, analysis refers to understanding the context of design, projection refers to conceptualizing possible design proposal (a word/concept that Krippendorf recommends). i will stop here and welcome your further feedbacks.
best regards,
Rosan
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Hi Rosan
Your idea about moving into the future prior to analysis seems rather like something James March might say. In fact he does suggest that sometimes we need to "act before we think" and this he says in the context of what he calls "technologies of foolishness". He was trying to engineer new behaviours and the experience of new preferences, in order to promote play in organizations.
However, when he recommended this, he did so after much thinking, i.e., analysis. In other words, his prescription to act before one thinks is a considered one, something that follows analysis.
Herbert Simon could almost have said this, perhaps in the sense that he recommended design without final goals, letting unintended consequences emerge freely (i.e., consequences one cannot predict, and hence could not have foreseen via analysis). But again he said that in the book that ran 3 editions, The Science of the Artificial, which seems to me a lot of analysis!
Jude
Rosan Chow, Ph.D.
Research Scientist
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