A limited number of places are still available for the Library Advocacy Conference. Please book before 16th May.
Join us to find out more about successful advocacy campaigns like "Love Scottish Libraries" and "Voices for the Library" or even to share experiences of your personal campaigns. Find out more about how CILIP can help and how international organisations like the German Library Association have used the media to successfully engage communities. Network with colleagues, build professional links and receive guidance on how to enhance your advocacy skills to best demonstrate the true value of your library services.
Full programme details are below - please note we still have a limited number of 'at cost' places for unwaged colleagues.
Kind Regards
Doug
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Library Advocacy: Sharing and Learning from National and International Experiences
A one day conference at CILIP, 7 Ridgmount Street, London, WC1E 7AE
Monday, 23rd May 2011
In the current climate, advocacy skills are increasingly essential in order to demonstrate the value of libraries and information professionals to society and businesses. But, do we really know what advocacy is, how can we develop our advocacy skill, and who should be advocating for libraries and LIS professionals?
This one day conference, aimed at library and information professionals in all sectors and at all levels, focuses on providing tools and sharing expertise for library advocacy in the current financial climate, while providing excellent peer networking opportunities.
Programme 09.30 - 10.00 Registration, coffee and networking
10.00 - 10.10 Opening Maria Cotera Conference Chair
10.10 - 10.40 Welcome Annie Mauger CILIP Chief Executive
CILIP is undergoing a period of major change in order to meet the outcomes of the "Defining our Professional Future" consultation which put advocacy at the top of CILIP's agenda according to members' priorities. Annie will welcome delegates to CILIP and provide an update on the latest developments on CILIP's policy and advocacy campaigns.
10.40 - 11.15 International advocacy for the world's libraries: build capacity, build better library communities Stuart Hamilton, Senior Policy Advisor, IFLA: the International Federation of Library Associations and Institutions.
One of the key elements of advocacy is action for change - change in policies, attitudes, positions and practices by particular groups, turning passive support into educated action. This usually requires a sustained effort - a campaign or advocacy programme. Stuart Hamilton, who coordinates advocacy activities across IFLA, will talk about current priority areas for global advocacy, and how IFLA is engaging influential people and collaborating with civil society partners to gain support for IFLA's campaigns.
11.15 - 11.35 Libraries on the Agenda: IFLA's Building Strong Library Associations Programme and its advocacy module Fiona Bradley, Action for Development Through Libraries (ALP) Programme Coordinator, IFLA: the International Federation of Library Associations and Institutions
Building Strong Library Associations is a comprehensive programme offering a strategic and coordinated approach to capacity building and sustainability of library associations. The programme benefits associations, libraries, and their communities. The learning modules cover a wide range of topics including the role of library associations and libraries in the broader society - with particular reference to functions in advocating, educating and campaigning - and the use of marketing strategies to build associations' visibility and profile. It draws on several tools for advocacy that have been developed by different library associations and can be customised for different social, language and political situations.
11.35 - 12.00 Coffee and networking
12.00 - 12.40 Engaging with communities via the press: the German advocacy experience Barbara Schleihagen, Executive Director, German Library Association (dbv)
As part of their ongoing advocacy campaign, the German Library Association has managed to engage positively with journalists working for local and national press, who are now helping to portray the value of libraries and the services they offer. This interesting case study showcases successful initiatives to bring communities and the press on board, some of which may be easily replicated in the UK.
12.40 -13.00 Questions and answers with speakers. Comments from the floor.
13.00 - 14.00 Hot buffet lunch and networking
14.00 - 15.00 Measuring outcomes and impact as a tool for successful advocacy Kathy Roddy, Library and Information Trainer. This session will cover:
The importance of understanding the difference between outputs, outcomes and impact
Implications for planning and monitoring and evaluation
Overview of tools developed for measuring outcomes.
15.00 - 15.20 Tea and networking
15.20 - 16.35 Advocacy Campaigns - panel discussion Chaired by Doug Knock - with Elaine Fulton, Director Scottish Library and Information Council (SLIC) and CILIP in Scotland (CILIPS), on Love Scottish Libraries Campaign.
In response to the economic recession many UK libraries are facing cuts to their budgets and CILIPS, the professional body for librarians in Scotland, and SLIC, the advisory council for Scotland have been working together on a national advocacy campaign aimed at the public, politicians at local and national level and other stakeholders. This includes the development of a library 'manifesto', events, DVD and the promotional website Love Scottish Libraries and Tom Roper, Campaigner, on Voices for the Library
Tom Roper is part of the Voices for the Library team, Tom will discuss the part this new, small group, run on a shoe-string, has played in recent campaigns against cuts and closures.
16.35 - 16.45 Closing Remarks Maria Cotera Conference Chair
ILIG's training events have been awarded the CILIP Seal of recognition, which recognises high standards in the content and relevance of its training.
Learning outcomes
Improved understanding of advocacy issues relevant to Library and Information Professionals, including:
Comprehensive understanding of what advocacy is, including an awareness of relevant advocacy campaigns operating at global, international, national and local level
Recognition of how advocacy plays a vital role in demonstrating the value of libraries and information professionals in a changing economic and technological environment
Awareness of the importance of collaborative working in planning and implementing efficient advocacy campaigns
Understanding of some of the tools and attitudes required for developing effective advocacy campaigns which operate successfully in financially challenging circumstances
Awareness of the benefit of developing advocacy skills and improved confidence to advocate effectively
Delegate rates
ILIG members £40 + 20% VAT = £48
CILIP members £60 + 20% VAT = £72
Non CILIP members £80 + 20% VAT = £96
Unwaged £20 + 20% VAT = £24 (limited places available)
Delegate rate includes morning and afternoon refreshments and hot buffet lunch.
For further information
Contact Maria Cotera: [log in to unmask]
For bookings
Please use the link to the printable booking form [two pages] available on the website: http://tinyurl.com/iligadvocacy or contact Doug Knock [log in to unmask]
Booking deadline is Monday 16th May 2011.
Venue access codes
W Venue with un-stepped access via main or side door, wheelchair spaces and adapted toilet.
E Hearing loop system installed
G Provision for guide dogs.
For full information visit: http://tinyurl.com/iligadvocacy
Follow the conference on twitter: #ILIGadvocacy
The International Library and Information Group is a Special Interest Group of CILIP: the Chartered Institute of Library and Information Professionals, registered charity number 313014 www.cilip.org.uk
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