Extended deadline until the 9th of May 2011.

User values and dynamic user experiences are important tools for technological and user-centered innovation. This workshop brings attention to value and context focused design and innovation practices, and how these can be implemented in everyday work.

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        Call for Papers for the International Workshop on
        Delivering User Centred Mobile Design (DUCMD 2011)
              In Conjunction with British HCI 2011
       Newcastle Upon Tyne, United Kingdom, July 5, 2011
                    http://ducmd11.offis.de/
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Workshop Theme and Goals
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When designing mobile interfaces it is certainly important to consider the users' needs and intended experience. However, it is also vital to understand the needs of other stakeholders to ensure the delivery of user centred mobile designs. Translating and communicating the mobile user requirements to stakeholders and ensuring best practice is adhered to can be problematic. This workshop aims to bring practitioners and academics together to discuss methodologies to help overcome these problems and other commercial limitations and deliver quality user centred mobile designs. The workshop builds on the outcomes of 'Observing Mobile User Experience' workshop held at NordiCHI 2010 (http://omue10.offis.de).

By combining practitioners with academic researchers and mobile industry experts, this workshop provides a valuable opportunity to engage in rich applied discussions and formulate possible solutions to implementation issues. This workshop addresses a common HCI theme of how to ensure the design that is delivered is what the user needs and wants. This is applied research in its most applied state - finding ways for academia to assist industry get quality results.

Intended Audience
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We aim to bring together 15 to 20 researchers and practitioners from different backgrounds. It is also planned to include representatives from mobile manufacturers, such as Samsung or Nokia, to participate in the afternoon's panel discussion. The workshop would benefit an audience who have had to deal with various stakeholders in projects previously, whether in academia or industry. The selection of participants will be based on the quality and relevance of their submitted paper.

Topics
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Topics of the workshop include, but are not limited to:

* Translating user knowledge to developers and design teams
* Methods for communicating user needs
* Incorporating more accessibility into the design process
* Practitioners not being involved in all stages of the product's design
* Client's belief that they know what their users need
* Limited development time frames and restricted budgets
* How to prove Return On Investment
* Client's lack of UCD knowledge and how it fits in the product life cycle
* Client's location causing communication issues (e.g. different time zones, languages)
* Multi-cultural needs for scaling caused by multiple locations of clients
* Client's need for secrecy and non-disclosure restricting knowledge sharing
* The complexity of the mobile space
* Decision makers not being project team members

Submission details
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Anyone interested in participating is invited to submit a 2-4 pages position paper or an industrial case study to the workshop organizers.

Submissions of papers covering the topics of the workshop should be submitted by 1st of May 2011, 5pm GMT. Submissions must include your paper, based on the BCS template, and your completed copy of the BCS license to publish, available on the same BCS webpage.

Notification of acceptance will be sent out 20th of May 2011. At least one author from each accepted submission is expected to attend the workshop.

For further submission details, please visit the workshop website http://ducmd11.offis.de/.

Submissions or other queries should be mailed to Chandra Harrison ([log in to unmask]).

Schedule
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May 9, 2011 - Submission Deadline
May 20, 2011 - Notification of Acceptance May 31, 2011 - Camera Ready Deadline July 5, 2011 - Workshop Date

Organising Committee
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Chandra Harrison, System Concepts Ltd.
Charlotte Magnusson, Lund University
Benjamin Poppinga, OFFIS - Institute for Information Technology Sam Medrington, System Concepts Ltd.
Whan Stransom, System Concepts Ltd.
Ginger B. Claassen, C-Lab, Siemens AG

This workshop is organized within the HaptiMap project:
http://www.haptimap.org/ - FP7-ICT-224675


Charlotte Magnusson
Associate Professor
Certec, Division of Rehabilitation Engineering Research
Department of Design Sciences Lund University
Lund
Sweden
tel +46 46 222 4097
fax +46 46 222 4431