Highly interactive, small group tuition (max 20 delegates)
Last few remaining places:
Taking eBooks to Market
Monday 6 June 2011, London
Delegate Comments:
The course tutors were great with indepth knowledge that was clear
throughout the course.
Anita Manbodh, Hymns Ancient & Modern
Overview:
This course aims to provide guidance on the most effective routes to
market, for smaller publishers who intend to make digital versions of
their books available, or are already doing so. It will take an
interactive, group-led approach to solving problems and/or identifying
opportunities around each of the questions listed below:
Programme:
• What content do you have already and what might the best online
business models be for these different content types? What should go
online first?
• How should you mitigate risks like piracy and potential loss of print
revenue? How significant are these risks?
• What rights implications are there likely to be?
• What technical issues (e.g. formats, metadata, functionality,
security) will you need to address?
• Should you develop your own delivery platform, use a platform provider
or opt for aggregators' services? If the latter, which ones?
• What sales and marketing strategies should you adopt for online book
content? Is the market different from print, and if so in what ways?
• If you sell online journals already, can you deliver eBooks in a
similar way?
• Will you get a good return on your investment, and how quickly?
• Are there any new opportunities for print book sales?
• From digitised books to content born online - what's next?
Learning objectives - by the end of the course delegates will be able
to:
Understand how to take their books business online in a cost-effective
and sustainable way.
Who should attend: If you work in editorial, sales, marketing or any
position concerned with strategies to take your book content to market,
then this course is for you.
Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=334940
Other 2011 Courses:
Introduction to Journals Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=335194
Business Development Workshops: Scoping New Markets:
http://www.alpsp.org/ngen_public/article.asp?aid=335365
Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=335233
Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask]
Tel: +44 (0) 1993 772 727
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43
5DH UK
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