We believe the librarians on this list will be interested in this information.

 

Janet Fisher

Publishers Communication Group

 

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For immediate release

29 March 2011

 

                

Publishers Communication Group to partner with

The Independent Scholarly Publishers Group 

in Europe

 

 

The Independent Scholarly Publishers Group (ISPG) is delighted to announce that Publishers Communication Group (PCG) will be representing its content in Europe.

 

The Independent Scholarly Publishers Group is a coalition of seventeen independent publishers of 40 journals and related academic content that promotes, markets to, and negotiates with library consortia, hospitals and other organizations around the globe. The ISPG collection, which includes such significant journals as: Health Affairs, The Journal of Bone and Joint Surgery, and Mayo Clinic Proceedings, is hosted on the HighWire platform. With this new agreement, PCG will be providing European market sales expertise for the complete set of ISPG content.

 

PCG has provided an extensive range of specialized and comprehensive sales and marketing services, customized to meet the needs of scholarly and professional publishers since 1990. Their expert, locally-based, international native-speakers staff in Europe will tailor a focused sales and marketing program, representing the ISPG content to key institutions and consortia throughout the region.

 

"We are very proud of this partnership with such an interesting initiative as the Independent Scholarly Publishers Group in Europe," said Emilie Delquié, Vice President of PCG. "This is an exciting opportunity for PCG to be part of making these vital resources widely available to European researchers and to apply our innovative, yet methodical approach to customize a strategic sales plan for ISPG members."

 

"We're very pleased to be working in Europe with such an experienced company as Publishers Communication Group," added Tom Taylor, Dragonfly Sales and Marketing Consulting President and ISPG Facilitator. "PCG's sales experience and depth of industry knowledge in the European library community will help provide European researchers with access to the excellent, peer-reviewed ISPG content."

 

ENDS

 

For more information, please contact:

Emily Taylor

Publishing Technology plc

Tel: +44 1865 397873

Email: [log in to unmask]

 

About PCG

www.pcgplus.com 

Publishers Communication Group, Inc., a division of Publishing Technology plc, is a full-service marketing and sales consulting firm with locations in Cambridge, Massachusetts, Oxford, England and São Paulo, Brazil. PCG was established in 1990 as a resource for scholarly publishers to more effectively work with the global library market. PCG offers qualitative and quantitative marketing research, international multi-lingual telemarketing services, customer services operations based in the UK, US and Brazil, sales representation, and strategic consulting.

 

Related Links:

Visit www.pcgplus.com, PCG+ blog at www.pcgplus.wordpress.com, or follow on Twitter @pcgplus.

 

About Dragonfly Sales and Marketing Consulting

Dragonfly Sales and Marketing Consulting provides the highest-quality sales and marketing services to academic publishing companies, societies and libraries internationally. Utilizing a global network of experienced professionals, Dragonfly directs the market development, launch, and sales of new and existing texts, represents societies and publishers to library consortia, and offers general sales and marketing services as needed. www.dragonflypubservices.com.

 

 

 


The information in this message is intended solely for the addressee and should be considered confidential.  Publishers Communication Group does not accept legal responsibility for the contents of this message and any statements contained herein which do not relate to the official business of Publishers Communication Group are neither given nor endorsed by Publishers Communication Group and are those of the individual and not of Publishers Communication Group. This message has been scanned for viruses using the most current and reliable tools available and Publishers Communication Group excludes all liability related to any viruses that might exist in any attachment or which may have been acquired in transit.

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